The cost of the new Lada Vesta NG and the pricing policy of AVTOVAZ – June 6, 2023

2023-06-06 03:02:01

In principle, the price of Lada Vesta is really market. I can well imagine how it was appointed. There are Lada Granta for 690-950 thousand, and there are the most affordable “Chinese” with a price tag of around 1.7 million, it is obvious that Lada Vesta should fill the gap between them. But we do not forget that these conditions are largely artificial. For example, on the way from China, Chinese cars almost double in price due to duties and logistics. And let’s not forget that AVTOVAZ is not the only one who needs support. It can be discussed whether the average person needs a conditional BMW X6 (it is obviously redundant), but simple cars of the Lada Vesta level are definitely not a luxury. It’s a way to get a child to a badly located school. This is an opportunity not to freeze at a bus stop in cities where there are seams with public transport. This is a transport for the inhabitants of the suburbs. Finally, there is the issue of taxi availability. What price tag should be set for the trip in order to recoup the depreciation of the car by the cost of 1,5–2 million rubles? Let me remind you that while taxi drivers are wearing out Poliki and Solaris, bought plus or minus half the price.

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