2023-06-05 18:40:14
June 5, 2023 at 8:40 PM by Thomas
Apart from perhaps Franck Haise and his men, the surest of all of their forces, who at the start of the 2022-2023 financial year, would have bet on the sporting success of RC Lensto the point of finishing runner-up to PSG in Ligue 1 and de facto obtaining, direct qualification for the Champions League ? Not many people. This capital performance is a real boon for all sponsors who accompany the northern club, because it offers them additional visibility in France and now abroad.
The qualification of RC Lens leads to the payment of bonuses from the sponsors
But this remarkable season also has a direct cost on the sponsors of the club. Because sponsorship contracts are generally conditioned by a fixed part and bonuses, according to the sporting results of the players in the field. Sometimes also, in the context of equipment manufacturers, royalties on the sale of jerseys and associated derivative products. Understand that with the return of the Northerners in the greatest course of European football, some must get their hands on the wallet. “The equivalent of a ticket at least a hundred thousand euros more”entrusted to Sports one of them, on condition of anonymity. Specifying however, that it is much more pleasing to be in this configuration, than the opposite situation of a club in deficit of results.
The threshold of €10 million for sponsors will probably have been crossed this season
RC Lens claims this season a little less than twenty sponsors, spread over three levels of categories: main partners, official partners and official suppliers. In 2022, they brought in 9.366 million euros for the blood and gold club and consequently more hoped for from the 2023 financial year soon to be completed on June 30.
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