2023-06-04 19:30:00
The two supermarkets of the famous sign in the Yvelines will be transferred and sold in the coming months and the 92 employees under contract, according to management, will keep their jobs. The group made this strong decision due to insufficient profitability caused by stiff competition from Carrefour, Leclerc, but above all from Hmarket in Les Mureaux, and Carrefour-Flins in Rambouillet. The Parisian.
In Les Mureaux, Auchan was very affected by the arrival at the end of 2021 of HMarket, a chain created in 2006 and specializing in “ethnic food”. The brand only sells halal meat and no alcohol at all. A choice fully assumed in this town where there is a large Muslim community. “It’s a shame for Auchan, because it’s the only store in the area for all the people in the city, but if it closes, I’ll come here… It seems that it’s really not expensive,” says Aminata, 28. years.
To read: The marketing of ethnic products is all the rage in France
Sylvain and Josette, two Auchan customers, left it for HMarket where they now stock up on fruit and vegetables. “Since inflation, we no longer hesitate to peck everywhere. And Auchan has become too expensive, even the employees recognize it. So we go to HMarket. The cashiers are veiled, it’s true and it’s a little weird the first time. But we go there to do our shopping, that’s all. Look, we came out with three bags full of vegetables for only 32 euros, ”says this couple from Vernouillet.
HMarket’s prices are unbeatable. Peppers cost 3.29 euros/kilo, compared to 6.99 euros at Auchan. ” It’s really interesting. I’m a little sorry for Auchan… For big shopping, I will now go to Carrefour-Flins or Lidl. And at HMarket, which will be my second small Carrefour for everyday purchases! “says Sabah, a fifty-year-old from Mureaux. With these extremely low prices, HMarket enjoys a good reputation among the middle class in this time of inflation.
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