2023-06-01 03:17:07
(Original title: Jingdong Supermarket issued a 618 good start battle report: Guochao diapers and other 10 categories increased several times, low-priced trendy products exploded)
At 20:00 on May 31, JD Supermarket 618 ushered in a good start, igniting the boiling fireworks as quickly as possible.
In the first 10 minutes of a good start, the top 10 categories such as Guochao diapers all increased by more than 100%, with a maximum increase of 20 times. Buy expensive double compensation, tens of billions of subsidies to create a real low price detonated the market, Mengniu Milky Way, Orchid Peanut Oil 6.18L sold over one million yuan in one minute, 13 products including Mengniu Milky Milk became the top brands in 11 categories including snack food The sales leader of cheap explosive products.
17 trending hot products such as portable milk mixer and instant sea cucumber lead the trend, and generally increase several times. Helping rural revitalization and stimulating consumption upgrades, local specialties such as Dalian cherries and Yangshan peaches have achieved rapid growth.
At the same time, with the help of JD Supermarket’s multiple support measures, non-self-operated open platform merchants (third-party merchants) have achieved explosive growth, and the turnover of a number of stores such as Babycare flagship store and Tsingtao Brewery’s official flagship store has soared. times, with a maximum growth rate of 30 times.
Jingdong Supermarket Guochao diapers, etc.10Large categories exploded in full swing: the minimum growth rate exceeded100% highest growth20times
Within 10 minutes of a good start, Jingdong Supermarket’s maternal and child care category led a surge in consumption. With the characteristics of diversified use scenarios, Guochao diapers in the maternal and child category ushered in an explosion, with a year-on-year increase of 110%.
In terms of personal care and cleaning products, exquisite lifestyle has become the focus of consumers. Among them, the turnover of pants-type sanitary napkins increased by 167% year-on-year. In terms of household cleaning products, the turnover of deodorant eggs increased by more than 200% year-on-year.
Toys also ushered in a good start, and circuit building blocks were the most eye-catching, with a 20-fold increase in turnover year-on-year.
As consumers’ demand for food quality continues to increase, the turnover of a2 milk in fast food and beverages increased by 10 times year-on-year, the turnover of Wuchang rice in grain and oil seasoning increased by 300% year-on-year, and the turnover of durian in fresh products increased by 300% year-on-year , the turnover of famous and high-quality liquor in the alcohol category increased by 5 times year-on-year.
In addition, the turnover of seafood dishes increased by 100% year-on-year; consumers are more inclined to entrust their spiritual comfort to pets following busy lives, and the turnover of pet staple food freeze-dried sub-categories in the first 5 minutes exceeded 28 hours in the same period last year.
Mengniu Telunsu Hujihua etc.1break a million in minutes Snacks, etc.11A category of low-priced hot products sales leader was born
During the period of 618, JD.com continued to carry out tens of billions of subsidies, and participated in the 618 full category “buy expensive double compensation” plus service to ensure that the products participating in 618 are the most price-competitive.
In the first 10 minutes of the start, 13 products including Mengniu Milk Milk Milk Milk became the leading sellers of low-priced hot products in 11 categories including snack food.
Among them, the sales of large-package and family-packed personal care products and cost-effective maternity and baby products soared. The turnover of Aptamil 3-stage milk powder, which participated in tens of billions of subsidies, exceeded one million yuan in 10 minutes. The turnover increased by 10 times year-on-year, and the turnover of personal care products Pantene amino acid washing and care sets increased by 200% year-on-year. These three products have become the sales leaders of low-priced hot products in their respective categories.
Big-name toy musical instruments have become consumers’ favorites. Lego Apollo’s 10-minute turnover increased by more than 200% year-on-year.
Food, beverages, grains, oils, and condiments were swept away by the hoarding boom, and Mengniu Milk Milk, which participated in a subsidy of tens of billions, got off to a good start with a turnover of more than one million yuan in one minute. In the category of grain, oil and condiments, Orchid Peanut Oil 6.18L got off to a good start and the turnover exceeded one million in one minute.
The turnover of Goodfarmer’s frozen durian 250g*5 packages, which participated in the tens of billions of subsidies, increased by nearly 7 times year-on-year, the turnover of Guolian white shrimp increased by 100 times year-on-year; the turnover of Heineken classic beer increased by 150% year-on-year.
The consumption of Kuaishou’s prepared dishes continues to grow. The turnover of 10 billion subsidized Zhou Hei Ya 4 boxes increased by 10 times year-on-year.
With the continuous improvement of the family status of pets, in the first 10 minutes of the Jingdong Supermarket’s good start, the growth rate of pet categories was obvious. The turnover of craving chicken-flavored cat food 5.4kg and Acanna Ranch Feast 5.4kg increased by 225% year-on-year.
Yuexianhuo regular purchase, etc.17A trending explosive product leads the trend: the general increase is several times highest increase10times
With the continuous improvement of the quality of life, judging from the 10-minute data of Jingdong Supermarket, on the basis of health, nutrition, and quality, consumers’ individual needs have become more obvious. High-quality, big brands, and refined The three major trends have become key words in consumer decision-making.
Driven by the concept of refined consumption, the category of cleaning and nursing mother and baby led the sales growth. The turnover of portable milk concentrators increased by 9 times year-on-year, and the turnover of soft cotton tissue paper and Vaseline makeup cream both increased by 10 times year-on-year.
Big-name plush toys that can soothe emotions are popular, and the turnover of Disney’s Strawberry Bear plush toy pillow doll has increased by 10 times year-on-year.
Consumers’ demand for high-quality food is becoming more and more urgent. The turnover of Yuexianhuo regular purchase and durian ice dumpling 54g increased by more than 200% year-on-year. In addition, the turnover of regular purchases of Zespri and ready-to-eat sea cucumbers increased by 368% and 100% year-on-year respectively.
Organic nutrition continues to become the requirement of modern people for a quality life. The turnover of dried prawns 400g in grain and oil seasonings increased by 5 times year-on-year, and the turnover of Jinyaner Alpine Ecological Organic Tremella 80g/can increased by 400% year-on-year.
With the rise of domestic products, consumers are more and more recognized for domestic wine brands. In the first 10 minutes, the domestic brand Taishan Beer 8% 7-day puree beer, Changyu Longyu Winery single-vineyard Cabernet Sauvignon dry red Wine turnover increased by 5 times and 8 times respectively year-on-year. In addition, the Scotchden 12-year-old Sydney barrels increased by 8 times year-on-year.
High-quality prepared dishes are also an important category that improves happiness. Jingdong Supermarket’s 618 opened well within 10 minutes, and the turnover of Guolian grilled fish increased by 5 times year-on-year. 6 times.
Among the trending pet products, Mafudi BARF raw dog food has become a representative hot product, and the turnover has increased by more than 30 times month-on-month.
Help rural revitalization Stimulating consumption upgrades: Agricultural specialties and overseas famous goods are hot out of the circle
JD.com continued to help the revitalization of the countryside, and special agricultural products also became popular during the 618 period of JD.com Supermarket. Among the local specialties, the turnover of Dalian cherries increased by 5 times year-on-year, the turnover of Yangshan juicy peaches increased by 480% year-on-year, and the turnover of Gaoyou salted duck eggs increased by 257% year-on-year.
At the same time, high-quality products from all over the world have also entered thousands of households through the supply chain of JD. New Zealand’s Premium Pavilion-Theland Milk’s turnover increased by more than 60% month-on-month; National Pavilion-Liubinski milk powder turnover increased by more than 50% year-on-year.
A number of supportive measures help open platform merchants reduce costs and increase efficiency Sales hit a new high: the general increase is several times the highest30times
Within 10 minutes of the opening of 618, JD Supermarket’s non-self-operated open platform merchants (third-party merchants) planted grass in the whole area, with a growth rate of up to 30 times, and many open platform merchants emerged.
In the maternal and child care category, the turnover of Yusen brand flagship store increased by 30 times year-on-year, leading the open platform merchants to reach the peak of sales once more. The turnover of Babycare flagship store and Shiseido professional hairdressing JD self-operated flagship store both reached 300%.
In the category of toys and musical instruments, the turnover of flagship stores of Malong brand, babycare brand and Beiyi brand increased by 562%, 368% and 289% respectively year-on-year.
In alcoholic beverages, the turnover of Tsingtao Brewery’s official flagship store and Remy Martin’s official flagship store increased by 320% and 200% year-on-year respectively.
In the category of grain, oil and condiments, the turnover of Tuochang Food franchise store and Luhua official flagship store increased by 21 times and 258% year-on-year respectively.
Sunner Fresh Fresh Flagship Store, Luyou Fresh Brand Flagship Store, and Hengdu Food Flagship Store are high-growth merchants in the fresh food category, and their turnover increased by 450%, 203%, and 96% respectively year-on-year.
Among the sub-categories of prepared dishes, the turnover of flagship stores of Eel, Chia Tai, McCormick, and Hormel all increased by more than 5 times year-on-year.
In the pet category, the turnover of flagship stores of royal, pidan and Bernardine pure brands increased by more than 8 times year-on-year.
This year on JD.com 618, you can enjoy a 50% discount for every purchase of JD Supermarket’s self-operated or open platform products participating in the 618 promotion, and support 30-day price guarantee for all categories from 20:00 on May 23rd to June 20th ("special product"except).
buy jd.com"Ten billion subsidies"and Jingdong Supermarket"Great value"All products at the venue can be enjoyed"Buy expensive double pay"Serve. Starting from May 23, when you visit JD Supermarket, you can grab 1 yuan goodies for a limited time at 8 p.m. every day.
From third-party data and multiple user surveys, it can be seen that among all kinds of online and offline large-scale supermarkets, JD Supermarket has relatively the strongest product price competitiveness, the most guaranteed product quality, and various service measures leading the industry. preferred channel.
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