2023-05-30 19:39:01
After an already excellent year 2021, driven by the reopening of bars and restaurants following the COVID-19 pandemic, the prestigious drink confirmed its rebound, with 325.5 million bottles sold in 2022 (+1.6%), the highest volume in 15 years, according to the annual report of the Interprofessional Champagne Wine Committee (CIVC).
Taking advantage of a global thirst sharper than ever, turnover reached a “record” of 9.1 billion Canadian dollars (+ 11%), he underlined in December.
Since then, several Champagne groups have posted good results, with an increase in their net profit. That of Laurent-Perrier, number two in the sector according to the Champagne Committee, is up 16.4% over its staggered 2022/23 financial year, the group announced on Friday.
Earlier in March, its competitor Lanson-BCC, number five in France, according to the CIVC, announced the doubling of its net profit last year compared to 2021.
To curb the rise in their production costs (glass, gas, etc.), the champagne houses have pushed up the prices of their bottles, accelerating a policy of “moving upmarket” initiated a few years ago.
This price increase – which the Lanson-BCC group estimates on average at 12% for its bottles and 9.4% for the entire profession – has not discouraged wealthy buyers in the United States or the United Kingdom. United.
Exports of prestige cuvées, for example, increased by 18.2% last year, according to the Champagne Committee. And nearly 58% of French bottles are now sold for export.
The average price per hectare in Champagne also rose once more in 2022 and exceeded one million euros (+2.4%), “on a very active land market”, the rural land regulator said on Thursday. Safer.
However, the champagne market showed signs of fatigue in the second half of 2022 due to the cost of raw materials such as glass and consumer purchasing power issues.
For financial analyst Fatma-Agnès Hamdani, the slowdown in demand “seems to have started in the second half of 2022 in the distribution circuit in France, the United States, the United Kingdom and Germany”.
The sector anticipates a drop of 5 to 8% in the volumes of champagne shipped, to which are added “the uncertainties linked to the geopolitical context and the economic situation”, according to Lanson-BCC.
The market share of fine bubbles in France fell by around 2% last year, according to the CIVC.
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