2023-05-26 16:02:26
France Télévisions will once once more deploy a special device near the Porte d’Auteuil: nearly 10 hours of live streaming each day, a set from 2 p.m. to ensure continuity and welcome the greatest champions, a team of journalists and consultants to comment matches and go behind the scenes of the tournament.
Laurent Luyat celebrates his 20th birthday at the presentation of Roland-Garros on France Télévisions. Installed on the terrace of the Philippe-Chatrier court, he will be surrounded by Mary Pierce, Michaël Llodra, Justine Henin, Patrick Mouratoglou and Michaël Jeremiasz.
5 advertisers are sponsoring the broadcast of this edition of the tournament on TV and digital: Engie, Hespéride, Bien’ici, Disons Demain, and Samsonite. Engie, a premium partner, is sponsoring the new web-series “Roland recruits”, humorous pastilles around tennis embodied by Gérémy Credeville. This advertiser is also associated, with Hespéride, Bien’ici, and Disons Demain, with all live broadcasts during the fortnight. For its part, Samsonite is the sponsor of the magazines Image du jour and Tout le sport alongside Engie.
At the same time, 3 Roland-Garros partner advertisers benefit from event arrangements:
To celebrate its 50 years of partnership with tennis and Roland-Garros, BNP Paribas is present around a TV-digital device throughout the fortnight supplemented by the exclusive sponsorship of the daily short program “When Tennis changes life”, broadcast at 8:45 p.m. on France 2. Rolex, premium partner and official watch of the tournament, is associated with the moments of excellence during the matches on TV and digital. Finally, Renaulta premium partner, communicates in the “legendary settings”, two exceptional screens shown between the end of the ladies’ and men’s finals and the trophy presentations.
In 2022, nearly 42 million viewers (73% of the population) watched Roland-Garros on France Télévisions, a record since 2012.
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