2023-05-23 21:25:38
Following the trend of its numbers worldwide, the Apple has seen considerable growth in the smartphone market in Latin America in the first quarter of 2023, compared to the same period of 2022 — even though it is far from the main players of the subcontinent.
According to the quarterly survey released today by Canalys, the Latin American smartphone market ended the fifth consecutive semester with lower results than a year earlier, as observed in the global market. They were 27.7 million of handsets sold in the last quarter, which represents 10% less than in the same period of 2022.
Regarding the performance of each manufacturer, the consultancy stated that there were differences in terms of performance, despite the Samsung continue in first place in units sold in Latin America, holding 38% from the market. The South Korean, however, fell 21% in the first quarter compared to last year.
A Apple grown up 13% in the subcontinent when comparing the first quarters of 2023 and 2022, ranking fourth. Facing less favorable scenarios in places like North America and Europe, the Latin American market is one of Apple’s focal points, according to Canalys, even though the portion of the Cupertino giant is not so large (6% once morest 5% last year).
A Motorolain turn, had good results, as a result of the success of its more accessible devices, holding 21% from the market. Already the Xiaomi faced difficulties in countries such as Mexico, Colombia e Perutaking third place with 13% of the Latin American market, in addition to a 15% drop in units sold between the first quarters of 2022 and 2023.
No Brazil, the ranking reproduces the same positions in the region, although some manufacturers, such as Apple, recorded different growth rates. In the country, the Apple grew 50% in the first quarter of the year compared to the same period of 2022, while the Xiaomi has increased its market share em 13%.
According to Canalys, although the market situation is not so favourable, it is possible that the scenario will improve throughout the year, with an increase in consumption levels. In emerging markets — which must remain open to new brands —, the consultancy recalled that it is important to strengthen communication and customer relationship strategies to consolidate the space.
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