2023-05-23 08:49:11
1. How serious is the suspension of TVB’s “Golden Songs”? We can first ask ourselves when was the last time we watched “Golden Songs”. .
2. The suspension of “Golden Songs” is actually a win-win for all. Firstly, TVB no longer needs such music programs; The suspension of “Strong Song” is indeed a rare decision made by TVB in recent years.
3. After “Golden Songs” stops broadcasting, another music program “J Music” will take over, and the “Golden Songs” will continue to count the charts. I guess this program should mainly promote TVB’s own singers, such as members of After Class or the singers of “The Voice of Middle Age”, implementing TVB’s consistent practice of not letting its riches go to other people’s fields.
4. The most glorious moment of Sakuragi Flower Road in “A Man in a Bottle” is “now”, so when is the most glorious moment in “Golden Songs”? Certainly not now. The heyday of “Golden Songs” was when TVB was dominant. At that time, almost all the singers in Hong Kong would sign star contracts with TVB, in order to be able to be promoted on the TVB music program “Golden Songs”, even if they paid for a show. Only $300, the singers willingly.
5. Why was “Golden Songs” so important in that era? Because singers and record companies attach great importance to the “Golden Song Awards Ceremony”, the top ten golden songs, the most popular male and female singers and the Golden Melody Gold Awards are all very important to singers. To win the annual Golden Song Awards, you must First sign a singer appointment with Wireless, and then send a song to “Strong Song”, and shoot an MV for “Strong Song”, and it must be the version of “Strong Song” before it will be broadcast. The song must first win the season selection before it can participate in the annual Song general election awards ceremony.
6. “Golden Songs” began broadcasting in 1981. In the most glorious era, the most popular Leslie Cheung, Anita Mui, Alan Tam, the Four Heavenly Kings, Faye Wong and Beyond would all be on this show. At the beginning, he asked singers to play games, but Nicholas Tse was criticized by Time magazine as a garbage show, there was not enough time for on-site rehearsals, he gave the worst information regarding music, and he also pointed out that the game sessions such as singing on the treadmill were boring.
7. In the era when TVB was dominant, the attitude towards singers appearing on the program was almost a gift, which benefited them. Therefore, the contract conditions of singers at that time were very strict. Singers who had signed contracts might only appear on TVB in Hong Kong, and they were prohibited from using their original voice. Performed and appeared on other TV stations in Cantonese. This unequal contract has been in operation until September 2013. The Communications Authority finally ruled that TVB’s contract with the artist violated the competition clause, fined 900,000 yuan, and demanded that within three months, the artist’s contract violated the competition clause. clause.
8. The official change in the relationship between TVB and singers began at the end of 2009 with the copyright turmoil of the four major record companies. The Hong Kong Audio Video Alliance (HKRIA) and TVB failed to reach a consensus on the royalty issue. The four major record companies included Warner, Sony, EMI and Universal The singer refused to appear on TVB. From now on, the “Golden Songs” program can only rely on Emperor and TVB’s Xingmeng Entertainment to support the show. And the singer began to appear on other TV stations such as Cable TV, ATV and Now, and Jacky Cheung accepted interviews from other TV stations in Cantonese, which became big news at the time, which shows how serious it was that TVB monopolized singers back then.
9. By 2013, the four major record companies and TVB once broke the ice. Apart from TVB’s willingness to pay royalties, singers don’t have to sign exclusive contracts and can appear on other TV stations. The prize might be contested, but the parties were unable to reach an agreement. It wasn’t until Zeng Zhiwei returned to TVB in 2021 that a group of record companies reconnected with TVB and resumed their song “Golden Songs”. Universal Music’s singers such as Zeng Bit and Chen Weixuan began to appear on TVB.
10. But the problem is that the media has undergone great changes in the past ten years. The rise of the Internet and social media has greatly reduced the influence of traditional TV stations. In the past, TVB felt that music programs were tasteless to them. The ratings were not outstanding, and it was a pity to discard them. Therefore, when the record company initially asked TVB to pay royalties, it was a fantasy and absurd thing for TVB. Their The idea would be: “I benefit you, but you want me to give you money. What’s the point?” Therefore, over the years, TVB prefers to sign singers by running different singing competition programs, instead of relying on the four major record companies.
11. But times have changed, and now TVB has little publicity value in the singer’s mind. Now there are many publicity channels. In addition to Viu’s “Chill Club” music program, singers can even use their social media The media, such as IG, Facebook, and YouTube Channel, to promote their own songs, are much more effective than “Golden Songs” on TVB.
12. Now some popular singers are not even signed by an orthodox record company, and self-funded and self-published. Their most important way of publicity is social media, not “Golden Songs”. For them, “Golden Songs” is a product of the last century. They may have heard it. If they want to play it, they would rather be on “Little Potato Potato” than “Golden Songs”.
13. The result is that TVB doesn’t need singers, and singers don’t need TVB. Everyone has little value in each other’s minds. This explains why singer Chen Kaiyong refuses to renew her contract with Universal Music. One of the reasons is that she doesn’t want to be on TVB for promotion.
14. In addition, audiences no longer need to rely on traditional TV stations to watch music programs. YouTube Channel has many choices, which can be easily found on the Internet. The channels for watching music performances have changed, and there is no need to rely on traditional TV stations for any promotion. Even the audience does not need “Golden Songs”. Under such circumstances, “Golden Songs” has completed its historical mission. inevitable.
Guo Jingyan
I have worked in a record company, a film company, and a newspaper and magazine. If so, I am now watching entertainment full-time and writing regarding entertainment seriously.
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