2023-05-21 18:30:00
Orange with 6Medias, published on Sunday, May 21, 2023 at 8:30 p.m.
Taken by the throat by soaring food prices, the French are taking advantage of products from the anti-inflation basket… which is often filled by private labels, explains TF1. And the latter are starting to become rare in supermarkets.
This is one of the unintended consequences of inflation. On the shelves of a supermarket visited by TF1some stalls are empty, or almost.
Driven back by the prices of food and hygiene products which have been rising steadily for several months, the French have indeed reviewed their consumption habits. They have thus turned to less expensive products, private label products.
Private labels 30% cheaper on average
So, in the supermarket visited by our colleagues, dessert creams and other products disappear at lightning speed. “It’s very interesting, but there are fewer and fewer of them. There are fewer on the shelves because there are a lot of sales, yoghurts with compote for example“, says a mother. Another customer adds: “We sometimes look everywhere, but we can’t find private label products“. Consumers were also able to count on the anti-inflation basket set up by the government and developed by the major retailers.
And this is also, according to our colleagues, one of the reasons that may explain why these items disappear so quickly from the shelves. Moreover, since the products are scarce, as soon as they reappear on the shelves, the French are stocking up. Inflation will have enabled these distributor brands, on average 30% less expensive than the major brands, to gain ground. They now occupy 11% of the total share of the mass distribution market, specifies TF1.
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