2023-05-20 08:26:23
With the increase in the sensitivity of citizens towards the preservation and protection of the environment, it is now essential to integrate a “responsible” process whether at the production stage, marketing and through all the intermediaries and organizational partners of sale and design of the products or services in question.
Start over, a technique used more and more, and consists of using and reusing the same product by several users by selling it in different marketplaces to give these products a second life, and why not more.
By 2024, the market for Recommence is expected to reach $64 billion, while in 2021 it was just $33 billion. This concept is used thanks to complementary programs of existing offers or adopted as a main activity.
One of the leaders of this concept: EBay which allows the resale of electronic devices and appliances as well as media such as books or DVDs.
In addition, several other applications use this same concept, but for the sale of fashion accessories, branded clothing or even shoes.
The Key Factors Driving Businesses to Start Over
Firstly, the tendency of young people to want to act positively on the environment by adopting responsible actions and rethinking the ethics of brands; are increasingly pushing businesses, especially those targeting a young clientele, to adopt the strategy of starting over.
Secondly, the purchasing power of young consumers, which continues to decline. Thanks to this business model, customers will be able to buy “responsible” products at more affordable prices.
We can also talk regarding the sharing economy : a vision adopted by young people who prefer to “rent” rather than buy the product for life.
The benefits of this technique
Immense reduction in purchasing costs while purchasing quality products is the most critical point of consumers.
In addition, conscious consumption, with the possibility of resale over time. We are talking here regarding the notion of product durability.
These aspects might have a positive impact in limiting the production of new items and reducing the energy consumption of manufacturing plants.
On the other hand, it allows us to sell our products which we no longer believe to be used, such as baby toys, old game consoles, etc. which saves space and optimizes space.
French circular economy law
Faced with environmental challenges and the exhaustible resources of our planet, France is particularly committed thanks to the law on energy transition for green growth, more specifically its promise towards a circular economy.
Several measures are put in place to achieve the objective. The latter primarily affect companies and the change in their economic business model.
Thanks to this law, the government encourages companies to use sustainable supplies and changes in the choice of suppliers and Acha of resources; to take into account the entire life cycle of the product to optimize its use; to insert the notion of territorial ecology through exchanges of needs; more responsible consumption by citizens; and finally the extension of the life of use of the product through the reuse of the latter.
Sources :
What is recommerce ? (Techtarget.com)
The circular economy in 4 questions | life-public.fr
The circular economy – National Institute of the Circular Economy (institut-economie-circulaire.fr)
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