2023-05-19 14:07:00
“HPI”, a lasting success. On Thursday May 11, 2023, TF1 offered viewers the first episode of season 3 of its flagship program carried by Audrey Fleurot. On the evening of its broadcast, 8.38 million viewers crowded in front of their television set, according to Médiamétrie. This represented 39.5% of the public aged four and over and 47.2% of Women Purchasing Managers under the age of 50 (FRDA-50). An already impressive score. None of the competing chains had made the weight and crossed the 10 points of audience share that evening.
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Consumer interest did not stop at TV broadcasting alone. Indeed, over the 7 days following the broadcast of the first episode of the investigative fiction, 2 million new curious people joined, for a total of 10.4 million viewers, according to a press release from TF1. On commercial targets, TF1 even rose to 54% audience share on FRDA (+7%) and 48% on 25-49 year olds (+7%). It is simply the best audience of the year followed by the best replay audience of the season for La Une.
READ ALSO: “‘HPI’: Here are the exorbitant rates requested by TF1 for the launch of season 3”
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