The 1st investment made in Freshcut Morocco – Today Morocco

2023-05-18 08:00:38

CDG Invest also supported Freshcut Morocco in securing nearly 40 million dirhams of various bank debts, without personal guarantee.

Funding: As part of this operation, CDG Invest injected 20 million dirhams in equity and quasi-equity to support the development plan.

CDG Invest makes the first investment of its Génération Entrepreneurs program in the company Freshcut Morocco SAS. The investment branch of the Caisse de dépôt et de gestion (CDG) Group has injected 20 million dirhams in equity and quasi-equity to support the development plan of the said company created in November 2022 with a view to modernizing the entire value chain of fruit and vegetable production in Morocco. “The Génération Entrepreneurs program is a game-changer in the entrepreneurial ecosystem since it allowed us to quickly complete the financing of our industrial project both through a significant contribution to capital and through obtaining bank loans. without personal guarantee”, we learn from the co-founder and president of Freshcut Morocco. And to add that “the presence of CDG Invest and its very professional teams in the funding round further strengthens the credibility of the project and enabled us to launch the construction of the plant in a few months. A concrete and effective program that responds to the real problems of entrepreneurs! In close collaboration with the founders of the company, CDG Invest previously worked on optimizing and strengthening the project, particularly with regard to the land, legal and financial structuring aspects.

In addition, CDG Invest supported Freshcut Morocco in securing nearly 40 million dirhams of various bank debts, without personal guarantee. State support instruments and subsidies were also sought with the support of CDG Invest. Freshcut Morocco aims, in fact, to create an agro-industrial platform to best promote the production of fruits and vegetables in Morocco. Thanks to the modernization of all the links in the value chain, including supply, storage, a cold chain in line with international standards and modern cutting processes, Freshcut Morocco will guarantee consumers fresh products that are easy to use and ready for consumption all year round.

This initiative will also help keep costs neutral, reduce preparation time, ensure superior product quality and meet health standards. As a reminder, CDG Invest’s “Generation Entrepreneurs” program aims to bring out a new generation of entrepreneurs capable of developing high-growth Moroccan companies and catalyzing the productive transformation of the national economy. The program is aimed at projects in creation or in the start-up phase led by founders with proven experience in the sectors invested in and who demonstrate their ability to attract key partners for their projects or other convincing competitive advantages. In concrete terms, the program offers selected entrepreneurs equity and quasi-equity financing of up to 20 million dirhams, in return for a minority position in the capital, as well as support upstream of the investment. aimed at strengthening the project on specific aspects.

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