2023-05-17 14:03:00
Two teams with crazy hype, the recipe for crazy ratings. After having established an excellent audience figure in the Playoffs for a first round with Game 7 between Warriors and Kings, the NBA has just published new historical figures. The series between Golden State and Lakers brought together… 7.8 million viewers on average in the United States. A number not reached for 27 years!
Adam Silver can smile. His NBA is doing very well, and the best is yet to come, from 2:30 a.m. with the Lottery. In the meantime, he can be satisfied with new exceptional audiences for the Playoffs. The Warriors – Lakers series has in fact brought together 7.8 million average viewers in the United States, between the league’s three historic broadcasters, ESPN, TNT and ABC. The normal effect when you pit the two most popular teams in the league once morest each other. The Stephen Curry – LeBron James duel certainly has something to do with it, as the two legends may have crossed paths for the last time in the spring.
The Los Angeles Lakers-Golden State Warriors series averaged 7.8M viewers across ABC, ESPN and TNT, making it the most watched Conference Semifinals series in 27 years. pic.twitter.com/pJxc2dSp60
— NBA Communications (@NBAPR) May 15, 2023
The good news is also for broadcasters. Less than a year from the renegotiation of TV rights, and while new players like Apple and Amazon have signaled that they want a piece of the juicy cake that is the NBA, the broadcasters histories take care of their file. They remain the main vectors of distribution of basketball in the land of Uncle Sam… and even if the negotiations to come are the exclusive rights owners, there is every reason to think that they might freak out at the moment. idea of seeing streaming take its place in the NBA in North America.
Source : NBA Press Relations
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