2023-05-16 23:21:46
Jumia Morocco recently had the opportunity to receive, for a week, a team of students from Harvard Business School as part of the FIELD Immersion program. The e-commerce leader was one of 171 partners in the FIELD immersion project, spread across 15 cities and 15 states, said a statement from the e-commerce leader, noting that all of these partners welcomed more than 1,000 students from this prestigious institution
It should be noted that the FIELD immersion course aims to strengthen and develop students’ skills in management and business operations, by confronting them with various professional contexts.
Jumia Morocco executives worked remotely with the student team in the months leading up to their arrival. During their stay, the students pitched their ideas to company management, conducted field research with Casablanca consumers, and submitted their final recommendations to management, the statement said.
Thus the participation of Jumia Morocco in this training program offered, according to Badr Bouslikhane, General Manager of Jumia Morocco, to the students “valuable experience in a concrete professional context while bringing us innovative perspectives and a fresh look at the market”. .
For his part, Younes Moumane, Head of VXP and internship supervisor at Jumia described this experience as rewarding because it allowed the company to identify new growth opportunities.
The objective of this immersive experience is to allow students to learn by doing by taking on the challenge of launching a new product, service or customer experience for their partner company, we learn from the company which adds that participants have had the opportunity to develop their contextual intelligence and team effectiveness skills, while adding value in an unfamiliar context.
For its part, Harvard recognized that this major learning experience benefited the students especially in terms of business management, the statement concludes.
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