2023-05-16 15:21:40
In an increasingly dynamic and competitive market, it is essential that companies seek more effective marketing strategies. In this context, YouTube has proven to be a valuable tool, through which it is possible to promote products and services globally, reach new audiences, prospect customers and leverage sales.
According to the third edition of the WhyVideo survey, a study carried out jointly by the R/GA agency and Ipsos, YouTube’s audience is highly receptive to advertisements. The survey indicated that 90% of respondents say they are open to brand ads and 85% said that video helps them get to know new brands better.
In the analysis of Joao Adolfo D’Souza, a YouTube specialist, in their eagerness to find new customers, many companies opt for offline ads, such as flyers, billboards and posters, or invest a high amount in so-called paid traffic, which consists of ads served on social networks. “These forms of are valid, however, they do not always bring the expected return, as they do not reach potential customers for the company’s products and services”.
According to the professional, through a channel on the video sharing platform, companies have the opportunity to position themselves as a reference within the niche in which they operate and, in this way, expose their products and services to a target audience. engaged, actively involved in its contents. “YouTube is where most people go for information. Therefore, on the platform, being an authority on a given subject raises brand recognition to another level and, as a consequence, also boosts sales by attracting customers interested in the company’s expertise.”
And anyone who thinks that having a YouTube channel only works for big companies is wrong. For the specialist, even medium and small companies, if they adopt the right strategy, can attract excellent business opportunities by publicizing their brand in this great digital showcase.
He points out regular content sharing as the main strategy for companies that aim for accelerated growth through the platform. “The keyword that sums up growth on YouTube is constancy: keeping your video upload frequency high is the best way to keep your audience interested in your channel.”
john adolph stresses, furthermore, that in order to achieve a good engagement performance, it is important for companies to follow some video optimization techniques, in addition to prioritizing good communication and interacting with the public, retaining their attention with quality content.
“YouTube, with its tools and functions that help in the dissemination of content, is becoming increasingly important for companies, remunerating them very well, especially those that use SEO and algorithm techniques”, he says.
To find out more, just search for João Adolfo de Souza on social media.
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