2023-05-13 22:04:29
Chronicle
Traditionally, Mother’s Day also pleases the Viennese trade, it is one of the sales drivers in spring. Despite inflation, the Viennese want to give something this year too. Flowers are particularly popular, and nothing is likely to change this year either.
On average, the Viennese will spend around 55 euros on Mother’s Day gifts, according to a recent survey by the Vienna Chamber of Commerce. “We are expecting a good Mother’s Day business this year. Although life has become expensive, many such family occasions cannot be taken away and are generous donors,” says Margarete Gumprecht, Chairwoman of the Trade Division at the Vienna Chamber of Commerce. Two out of three respondents plan to to spend the same amount on Mother’s Day this year as in 2009. Just under a quarter (23 percent) want to increase the budget, and one in ten want to reduce it.
60 percent want to give something
60 percent of all respondents will give gifts, most frequently their own mother (73 percent), but partners or mother-in-law are also considered. Flowers are still the most popular. They make up 54 percent of all gifts, followed by sweets, homemade goods, dining out, cosmetics and vouchers for activities. Over 1,000 people between the ages of 15 and 75 took part in the survey.
The most popular flowers among the Viennese are roses, orchids and tulips. Above all, the origin of the plants is becoming increasingly important here: “The trade is feeling an overall sensitization here. What is increasingly true of groceries is also felt by the specialist trade when it comes to the bouquet of flowers for Mother’s Day. Customers actively ask where the flowers come from,” says Gumprecht.
Mother’s Day as a revenue generator
With a turnover of 49 million euros, Mother’s Day is an important public holiday for the Viennese trade – it is just behind the Easter editions (55 million euros) and slightly before Valentine’s Day (45 million euros). Flower shops, confectionery shops and perfumeries or drugstores benefit in particular.
But the Viennese restaurants are also looking forward to this day: following three years of pandemic-related restrictions, business is back in full swing. “The booking situation is promising. The Viennese are happy to be able to go out with their mothers once more without any worries,” says Peter Dobcak, head of the gastronomy department in the Vienna Chamber of Commerce, to Radio Vienna. If you haven’t made a reservation, you might find it difficult to find a seat on Sunday.
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