2023-05-13 03:58:44
Noa Moussa, edited by Alexandre Dalifard / Photo credit: MAGALI COHEN / HANS LUCAS / HANS LUCAS VIA AFP
modified to
13h31, the 13th of 2023
In recent months, France has been affected by significant inflation. Food products are experiencing a sharp rise in prices, mainly when they are certified “fair trade”. However, these items that respect the environment and producers still appeal to consumers.
This Saturday marks the start of the fair trade fortnight until the end of the month. Banana, chocolate, coffee… these products are strongly affected by inflation and are even more so when they are certified “fair trade”. However, these items that respect the environment and producers still appeal to consumers.
“A guarantee of quality”
This is the case of Justine, a 23-year-old law student. Even if her shopping budget is tight, 50 euros per week, she favors as much as possible products labeled “fair trade”. “It’s a guarantee of quality. At least I know that no one was exploited during production. So yes it costs me more so I’m going to favor products that I don’t often buy like chocolate or coffee”, she admits at the microphone of Europe 1.
And the price of coffee, for example, which has increased by 21% over one year, still appeals to consumers. “Between 2021 and 2022, our sales volumes have increased by 6 to 8%. We are targeting a very militant, very committed part of the population, who associate their militant choices with their purchasing choices. that’s what we still hold”, rejoices Frédéric Lerebour, general manager of Lobodis coffees, certified fair trade. In 2023, while organic saw its sales drop by 12%, the fair trade sector is holding up better with a 5% loss in the number of products sold.
1683980248
#consumers #continue #sense #purchases
