2023-05-12 16:09:42
archyde news manager becomes new Twitter boss
Linda Yaccarino is the new boss of the online platform. The top manager brings many years of professional experience to her upcoming challenge.
Now it’s official: Linda Yaccarino is the name of the new head of Twitter.
Photo: D. Dipasupil (Getty Images/AFP/Archiv)
Tech billionaire Elon Musk puts the top post at Twitter in the hands of an expert. Musk announced in a tweet on Friday that he welcomed Linda Yaccarino as the new boss, confirming recent US media reports. The new managing director of the short message service was most recently in charge of the business at the media giant NBC Universal.
Yaccarino’s decades of experience might help Twitter bring some calm to key advertisers that Musk scared off with his erratic leadership style. In the future, he wants to take care of products and software as head of technology. It is unclear how much freedom of action the new manager will have alongside Musk.
Musk had announced the day before that he wanted to give up the boss job soon. A successor has been found and will take over in regarding six weeks, he wrote in a tweet. He didn’t mention a name. Media reports quickly surfaced that it was Yaccarino who was negotiating with Twitter. NBC Universal announced on Friday that she was leaving the company, effective immediately.
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Yaccarino was responsible for the global business at NBC Universal. The group includes the US broadcaster NBC and the streaming service Peacock. Previously, she worked extensively in Warner’s TV business. NBC Universal recently struck a deal with Twitter for footage from the Paris 2024 Olympics.
“Variety” wrote, citing Yaccarino’s environment, that she had long expressed her admiration for Musk. In mid-April, she interviewed him on stage at an industry conference, showing sympathy for his views and stated goals.
Musk bought Twitter for around $44 billion in October, fired all top managers and took over the leadership himself. After that, revenue collapsed – Twitter’s main source of income. Many advertisers feared a negative environment for their products on the service. In December, following controversy surrounding his leadership style, Musk had Twitter users vote on whether he should vacate the top job – and a good 57 percent of the 17.5 million participants voted in favor.
After that, nothing happened at first, although Musk had assured that he would stick to the outcome of the vote. So he said he first had to find someone “crazy” enough to accept the job offer.
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