2023-05-11 21:39:14
Elon Musk indicated on Twitter Thursday, May 11 that he had hired a general manager to replace him at the head of the platform, while specifying that he would keep control of the social network that he has upset over the past six months.
“Delighted to announce that I have hired a new CEO for X/Twitter. She will start in regarding 6 weeks!”, tweeted the billionaire, who bought the company at the end of October and renamed it “X Corp”. last month. “I will become executive chairman of the board and chief technology officer, to oversee products, software and operations,” he added.
Leak of advertisers
The boss of Tesla et SpaceX had taken a poll in December to ask Twitter users whether or not he should leave the platform’s leadership. Some 17 million of them had spoken, including 57% in favor of his departure. After procrastinating, Elon Musk tweeted that he planned to step down as soon as he “found someone crazy enough” to succeed him.
The entrepreneur has transformed the Californian group, with several waves of layoffs that have reduced his teams to the bare minimum. It let back controversial figures once banned from the network for breaking its rules and launched a paid subscription for services that were previously free.
These chaotic changes and its various provocations have scared away many advertisers, on whom the platform’s business model depends. The San Francisco company, which generates most of its revenue from , is set to earn less than $3 billion in 2023, compared to $4.14 billion in 2022, or 28% less, according to Insider Intelligence. “The biggest problem is that advertisers don’t trust Musk,” said analyst Jasmine Enberg, quoted in a statement from this research firm in April.
With AFP
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