2023-05-09 21:28:16
Rimini, Italy, March 20 /PRNewswire/ – | |
With 100 flagship brands from Italy, from outstanding production, which represents the elite of Italian confectionery art and represents the stakeholders of its professional associationand with expected 20,000 visitorsthe first edition of SIGEP CHINAwho im Shenzhen World Exhibition & Convention Centre will be held. The event starts tomorrow, on 10. May 2023 (and will last for three days). Also attending the opening ceremony will be Massimiliano Tremiterra, Trade Commissioner of the Italian Trade Agency (ITA) in Cantonand Valerius de Parolis, Consul General for Italy in Guangzhouparticipate.
ECONOMIC CATCHING AREA OF IEG CHINA
Organized by the Italian Exhibition Group IEG China as part of an important strategic agreement with the Cologne Fair, SIGEP CHINA aims to bring Italian-made ice cream to the land of the dragon.
And this happens in Shenzhen, the economic powerhouse of the Greater Bay Area of Guandong – Hong Kong – Macao, which is a hub for the entire South China market and as is classified as a “first class city”, similar to Beijing, Shanghai and Canton. A market of 86 million people with a GDPwhich according to the latest available data is almost $1,700 billion amounts to. This globally contested business location is characterized not only by its financial and technology sector, but also by tourism, and therefore also offers an excellent basis for the development of the confectionery trade in our country.
But that’s not all. According to the data from iiMediaResearch 46.1% of gelato consumers live in East and South Chinamaking the Greater Bay Area one particularly attractive location for Italian companies in this sector might.
EXHIBITION
The fair SIGEP CHINA will make a way through Drawing raw materials and ingredients, machinery and equipment, packaging and services for five distinct confectionery sectors: Artisan Gelato, Bakery, Pasta, Chocolate and Coffee. These sectors are ready Visitors from the entire industry and its distribution chain to welcome. About thirty events including conferences, business meetings, demonstrations and competitions have also been included in the programme. The focus will be on artisanal gelato (there will be a Gelato China Cup, which will also include the Chinese selection for participation in the Gelato World Cup at Sigep 2024 in Rimini Italy). It’s regarding the world of Italian manufacture, quality confectionery and bakery as well as the coffee universe.
QUALITY CONFECTIONERY IN CHINA and INSTAGRAM
On the subject of quality confectionery Sea ValueChina the culture gelato trend designed in the land of dragons to come up with “Instagram-ready” gelato to arouse the interest of younger people in this product: the shape of the ice creams shown is reminiscent of works of art or historical sites. Cultural creations that typify the marketing strategies of the most famous historical tourist spots in China today.
CONTEMPORARY ANUFOOD AND DATES FOR SIGEP CHINA 2024
The SIGEP CHINA will be on the same days and in the same place take place like that ANUFOOD Chinathe leading food fair in southern China, which also at the Cologne fair by the acquaintance Anuga is promoted on an area of 40,000 square meters.
The dates for the SIGEP CHINA 2024 were already on the 17. bi April 19 fixed and the fair will be held once more in Shenzhen.
Questions & contact:
Press contact:
:
Marco Forcellini, Leiter des Pressebüros, marco.forcellini@iegexpo.it
Silvia Giorgi, coordinator of the international press office, silvia.giorgi@iegexpo.it, +39-0541-744814
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