2023-05-08 19:46:16
Faced with growing inflation, discount stores are becoming more and more popular. Apart from brands that are already very well known in this sector, such as Action and Lidl, other companies, such as Atacadao and Primaprix, are also beginning to establish themselves in this market. But the brand that has been the most all the rage lately remains TEDi. Defying all competition, it proposes to put on its shelves items that are sold at only 1 euro. More than 15,000 references are concerned by this commercial policy of TEDi.
At TEDi, each store will have an area that will no less than 650 m2. In each sign, there will then be more than 15,000 products which will be offered at only 1 euro. However, unlike Lidl and Action, the brand does not offer food. Mainly, you will find decorative items, toys, household products, lighting and fixtures…
TEDi will open 11 discount stores in France
To start, TEDi will open near 11 establishments in France. Mainly, the new stores will be located in the North and West of France. And that is very good because for a few years, especially because of the previous health crisis and the current geopolitical crisis, the behavior of French consumers changed a lot. Indeed, apart from households with modest incomes, even the middle class is very careful with its wallet. As a result, people in this bracket have also become more and more followers of discount stores and establishments that cut prices. Moreover, what is exceptional with discounters like TEDi, Lidl and Action is that even if the products are offered at bargain prices, it does not affect their quality. Finally, consuming discount products is no longer a taboo in France.
TEDi is a chain of stores that generates more than 2 billion euros in turnover per year. In some European countries, such as Portugal, Italy, Romania, Poland and of course Germany, TEDi is already doing very well. With more than 2,750 stores in total, the company generates more than 26,000 direct jobs and more than 10,000 indirect jobs.
Par Cantu Madeleine
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