2023-05-06 17:43:25
Post hopes to deliver more thanks to new mascot
The “Bürorohr” of the Sunday newspaper is an institution. Rumours, farces, success stories: Here you can read what is happening in the economy apart from the big headlines.
“My name is Paul and I used to be a bouncer,” says the prospectus for Swiss Post’s new mascot.
Photo: PD
60 percent of all Swiss households have a “Stop archyde news” sticker on their mailbox. post boss Robert Cyril doesn’t fit. After all, the state-owned company earns money by sending brochures. Swiss Post has therefore hired a new employee. He introduces himself in a prospectus. “My name is Paul and I used to be a bouncer,” says the broad-shouldered gentleman. Instead of weeding out patrons at nightclub entrances, he now takes care of the restricted access of letterbox . Instead of allowing no or all , postal customers can open the mailbox for individual companies such as Lidl or Manor. With the addressed , Swiss Post and Paul bypass the “Stop archyde news” sticker. Does that go down well? Maybe Paul will get a few sympathy points given the prospect of winning 500 francs.
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