2023-05-06 19:08:13
When you push through the doors of 128, you arrive in the space dedicated to the reception and sale of the brand’s products, and you are immediately immersed in the world of Sothys, colored white, gold and anthracite grey. Everything has been thought out to offer a unique experience to visitors: scent bar to choose the perfume but also the texture of certain products, treatment rituals broadcast in images on a central screen and two intimate spaces for carrying out personalized diagnoses with prescription and to re-make up following a treatment.
It is by taking the elevator placed at the back of the shop that you reach the second floor where the reception room and the treatment suites are located. Waiting area, the lounge allows you to enjoy a herbal tea from the Sothys gardens, before or following your treatment, to the rhythm of images of nature projected on one of the walls of the room. The treatment area, meanwhile, houses three large cabins, each with a premium massage table surrounded by a light and enveloping curtain to enjoy an immersive well-being break.
A new training center
128 rue du faubourg Saint-Honoré also houses an international training center for all group brands (Sothys, Beauty Garden and Bernard Cassière). The training provided at the “Sothys Academy” allows partner practitioners to benefit from all the keys necessary to adopt active listening to their clients, establish a skin diagnosis and a personalized beauty prescription.
« The opening of the Sothys Academy, at the same time as the reopening of the institute, is a continuity in the implementation of the training which is a compulsory step for qualified practitioners who wish to represent the brand. This is an essential step in the partnership with Sothys which ensures that our standards are as uniform as possible. The Sothys Academy now has several addresses, 128 Faubourg Saint-Honoré in Paris but also in Brive-la-Gaillarde “, precise Christian Masdirector and son of the founder of Sothys.
New launches
During March, Sothys presented the body line of its range of certified organic cosmetics to complete an offer that was previously only intended for the face.
The brand has also just launched, in April, a “sustainable luxury” range for hotel spas with 100% recycled and recyclable plastic containers for its professional products, along with absolutely magnificent refillable bottles!
Finally, in May 2023, a new facial treatment protocol and a body massage for men will see the light of day, accompanied by a range of men’s products created in partnership with Eden Park.
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