2023-05-04 17:55:22
The Bluemarble men’s label has just inaugurated its first ephemeral Parisian address, at 98 rue de Turenne (3rd arrondissement) in the heart of the Marais, close to its studio. Until May 7, the label offers to discover its new spring-summer 2023 collection, in a setting of 50 square meters.
For the occasion, the creative director Anthony Alvarez, at the origin of the brand, drops his suitcases for a week in his favorite neighborhood, in order to meet his community. The latter was inspired by his memories of summer, his passions for sports
extremes, such as surfing or skateboarding and nods to the 1967 Monterrey Festival.
A holiday feeling
The boutique offers a playful experience and reveals a recreational and summery universe. The interior is decorated with blue scaffolding, signed “Bluemarble”, as well as a surf hut made from recycled steel plates and resin. In the center of the store, there is also a skateboard ramp.
The founder has imagined an intimate and sparkling collection in a bohemian and urban spirit. imbued with her memories of vacations in California, she includes oversized sweatshirts, psychedelic sets, cargo pants with floral motifs or even paisley printed Hawaiian shirts. Apart from the pop-up store, the brand is sold at Bon Marché, Printemps and on the 24S e-shop.
Currently a Woolmark Price finalist, Anthony Alvarez will showcase his new collection during Paris Fashion Week for Men, which runs from June 20-25. Founded in 2019, the Parisian label offers for each collection an interpretation of travel and different cultures.
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