2023-05-02 18:32:00
The journey begins at Disney World in Orlando, Florida, on Tuesday, which will continue in different places in Washington DC where a beer event will be organized at the residence of the Belgian ambassador, as well as a street brewing festival.
The Belgian delegation includes both representatives of the global Belgian-Brazilian group AB Inbev as well as small and medium-sized breweries, as well as Trappist breweries. Some are already exporting to the United States but others will have the opportunity to discover the market across the Atlantic. They will therefore have the opportunity to meet various players in the American brewing sector, importers or managers of Horeca-type establishments.
According to the organizers, the choice of this first trip for such a large brewing delegation fell on the United States because craft beers have been very popular there for several years. Many of these “craft” brewers are often inspired by the types of beer brewed in Belgium.
The American tour of Belgian brewers might also contribute to strengthening Belgian beer exports to the United States, which have been in slight decline in recent years, following experiencing a period of strong growth.
This American week was set up on the initiative of the federation Les Brasseurs Belges and the Chevalerie du Fourquet des Brasseurs, the direct descendant of the centuries-old Guild of Brewers. It is part of a broader ambition, that of highlighting the unique diversity of Belgian beer on the international scene, underlines a press release from the Belgian Brewers.
Thus, a new initiative by Belgian brewers should target Switzerland in August. According to the latest known data, Belgium currently has no less than 430 breweries and more than 1,500 different brands of beer.
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