The Importance of Social Networks and Influencer Marketing in Today’s Digital World

2023-05-01 17:33:30

  • Social networks gain strength as a marketing strategy marketing.

  • 90 percent of the influencers are active on Instagram and 66 percent on TikTok, according to a study by Emplifi.

  • He marketing of influencers it will reach a figure of 22 thousand 200 million dollars in 2025, only in the United States.

The love for grandchildren is unique, even grandparents are the beings who pamper children the most and this grandmother made it very clear following surprising her little grandson following arriving dressed as a dinosaur when leaving school. But the best thing was not only this act of love, but the astonished eyes of several children from a preschool in Argentina that quickly went viral on social networks.

This story was shared on Instagram by a user passing through the areawho was amazed by the reaction of the little ones and the love of this grandmother, which made this woman decide to share the moment on social networks.

Every day more and more users decide to viralize moments that they consider should be seen by an endless number of people, and the importance of social networks to viralize content grows stronger every day. That is why an endless number of brands choose the use of social networks to spread the launch of a product or simply to publicize the brand. More than 70 percent of social media users use different platforms to find out regarding a brand, according to a report from Hootsuite. It is even estimated that the use of social networks to continue promoting different brands will increase to 37 percent in the next two yearsthanks to the great impact that they reach.

According to a study conducted by Emplifi, 90 percent of influencers is active on Instagram and 66 percent on TikTok, while 7 percent of the content on influencers is sponsored.

Nowadays, Many consumers trust their influencers favorites when it comes to choosing a brand. According to data from Bloomberg, in the United States more than 255 million dollars is the figure that different brands invest monthly with respect to marketing of influencers. It is considered that the use of influencers It’s the fastest way to customer acquisition.surpassing organic search and marketing by email. While this term is gaining ground in brand strategies, especially since for some time it has been placed on social networks due to the high impacts and the time that thousands of users spend on different platforms.

Over the years, he marketing of influencers it has become more and more important for an endless number of brandsspecialists assure that thanks to the smarthphoneshe marketing Digital had a radical turn, which together with social networks expanded drastically.

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