2023-04-29 21:31:06
They are partners in a fashion firm that bills more than three million euros and that brought together almost the entire house of Alba, Bertín Osborne, Fran Rivera and international models in a parade
29 Apr 2023. Updated at 8:32 p.m.
It happened a decade ago. It was at a country meal to which they were invited by mutual friends. There, the pontevedresa Virginia Wellan early entrepreneur in the world of fashion —founder of the firm Coosy— met the aristocrat Ines Domecq, Jerez by birth, descendant of a family of winemakers and married to the Marquis of Almenara, grandson of the Duchess of Alba. Laughing on the other end of the phone line, the two point out that, although they are polar opposites —or perhaps because of it—, that day they connected and became friends. Time following, complemented their relationship with a fashion business. Is called IQ Collectioninvoice more than three million euros a year, you saw the Spanish jet setto —including Queen Letizia— and, a few days ago, gave the bell in Sevillewhere the members and friends brought together aristocrats and artists in a parade in the Las Dueñas palace that opened the April Fair.
Inés and Virginia say that what was lived in the palace was magical, where he was born Antonio Machado. Precisely, the exiled poet was the common thread of the event, since the clothing collection is a tribute to his legacy, and the parade also opened reciting his verses. There they were, in the inner courtyard of the noble building, from Bertin Osborne and his ex-wife Fabiola Martinez, to the journalist Carlos Herrerathe model Jaydy Michelbullfighter Fran Rivera and his wife, the designer Lourdes Monteso Virginia Troconis and the singer Morente Star. Of course, there was also a very large representation of the Casa de Alba, owner of this house, in which the irreverent Cayetana died. There were both the current duke, Carlos Fitz-Jamesas Eugenia Martinez de Irujohis partner and his daughter, Tana Rivera. “The Duke of Alba is a wonderful and fantastic man,” says Virginia Pozo.
The parade was made totally in tune with the atmosphere that Seville lives in these days of the April Fair. the arrow sounded To the Christ of the gypsies and there was a flamenco performance. Also a cocktail with wine and Cinco Jotas ham. The two partners say that “no one wanted to miss the appointment” and that, following the parade, in which a collection that walks towards the ethnic, With cotton fabrics, rustic linens and silk raffias, they went to a booth to start the April Fair in style. “The palace is an exceptional place and this parade was something very groundbreaking”they affirm.
Virginia and Inés have been partners in the world of fashion four years. His firm, which according to what they indicate billed three million euros last year, has dresses that are around 150 euros. But the brand is worth much more. It has become one of those firms with which well-known faces on the national scene dress. From Sarah Carbonerowho took an IQ tailored suit to a wedding, to the queen herself Joy, which last year made famous a white ruffled jumpsuit from this house when wearing it at the opening of the Fitur fair. Given that circumstance, it’s not uncommon for Saturday’s parade to be packed with characters from all walks of life. Many of the attendees, such as Eugenia Martínez de Irujo and her daughter Tana wore IQ suits. Inés and Virginia say that being partners is not an effort for them despite their different characters. «We are complementary. Inés has a very creative side and I have a very commercial side.so we make a good couple… and it’s better for us because we spend the day together, “they conclude.
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