2023-04-26 15:10:41
You don’t need a market analysis to assume that the line of iPhones 14 it’s the biggest seller among the rest right now—although some older models may be selling very well. However, what exactly is the most popular iPhone from this year so far? A Consumer Intelligence Research Partners (CIRP) brought that answer with new research focused on the US market.
More precisely, CIRP surveyed consumers in the United States who purchased a new iPhone, iPad, Mac or Apple Watch in the quarter ended March, which was the second full quarter of availability for the iPhone 14 lineup.
Together, the four newest variants represented 75% of all iPhones sold in the US during the quarter — an increase from the share taken by iPhones 13 in the same period last year, which was 71%.
O iPhone 14 Pro Max proved to be the most popular model in the range since launch, reaching 28% in the quarter ended December and 24% in the first three months of this year. Then came the iPhone 14 Procom 22% of sales in the last quarter, while the iPhone 14 stayed with 19% and the iPhone 14 Plus just got 10% of sales.
As we said, older iPhones are still selling modestly well — for example, the iPhone 12more than two years old, had 7% of total sales.
It is worth noting that Apple will release its fiscal 2023 second quarter results on Thursday of next week, May 4th. The company, however, does not disclose detailed information on how many devices were sold or which were the most popular, so surveys like this (albeit regional) help to have a more granular notion of the market.
iPhones 14 Pro e 14 Pro Max
iPhones 14 e 14 Plus
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via 9to5Mac
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#iPhone #Pro #Max #bestselling #model #launch
