“Digital Marketing and E-commerce: Strategies and Platforms for Online Sales”

2023-04-24 23:34:47

• E-commerce is the method of promoting a company that is dedicated to selling products over the Internet.

• Marketplace is an online Facebook market that allows you to sell and buy objects, clothes, sneakers, among an endless number of things.

• Mercado Libre has 74.2 million users, while Amazon has 100 million, according to statistics from both platforms.

Marketing and electronic commerce consist of buying and selling products and services through digital platforms. which allow you to increase popularity by attracting content and . Nowadays, social networks have become an important factor in daily life, satisfying any type of need that users require at the moment, which is why marketing and electronic commerce use them to reach an endless number of customers.

Digital marketing strategies are derived from an online business, its process can be long or short since it all depends on the type of objectives and goals that the brand has. One of the key strategies to start with electric trading is to have clear objectives. For example, if your business consists of generating numbers for a website, you must work on your SEO, so that the keywords can give you a better positioning, while another strategy to launch yourself into the world of ecommerce is to make promotional graphics accompanied by copys y hashtags, which can generate more likes and comments.

There are various platforms for digital marketing or electronic commerce, the most famous and recognized by users are: Amazon and Free Marketwhich allow you to buy and sell endless things with the convenience of receiving them at home. However, there are also other applications to be able to do electronic commerce such as Marketplace, which is available on Facebook, with which you can upload photos of what you want to sell by placing the price and location.

While brands such as Liverpool, Coppel, AliExpress, Palacio de Hierro, among others, have implemented online shopping, offering the consumer products in an easy and simple way.

To purchase a product online, companies usually ask you to be of legal age and have a valid credit or debit card, although in the case of paying with cash, several handle deposit systems.

Marketplace supports the decision of our parent company, American Public Media, and other public media outlets to cease activity on Twitter indefinitely. pic.twitter.com/ZvFFHhQHsT

— Marketplace (@Marketplace) April 16, 2023

Digital Marketing applied to your online business

If you want to start your business online it is important that you are clear regarding the type of product or service you want to sell, it is also essential to be creative to increase your sales and profits.

Once you have your type of product or service, it is necessary that you always keep an eye on your website or social networks, since it is essential that you always answer questions or comments from consumers.

When creating digital content for your business, it is important that you review in which other apps or platforms your product or service can be found, this will help you to know the prices and characteristics of the competition.

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