2023-04-19 08:39:23
A major partner of esports for more than 2 years, Aldi France is strengthening its commitment to the discipline by joining forces with Gentle Mates. The inventor of discount is delighted to support this structure with its innovative aspect, strong values and strong ambition to break the codes of esports in order to broaden the public.
A major partner of esports since 2021, Aldi France had to be present alongside Gentle Mates, a new team that adopts a dual posture aimed at performing and democratizing the discipline. Indeed, if Squeezie, Gotaga and Brawks aspire to shine at the highest level, their logic is not only focused on performance. With Gentle Mates, they are also betting a lot on education and a new “esporttainment” model in order to reach new targets and arouse their interest in esports. This team has set itself the goal of promoting esports and reaching a much wider audience, relying on the approximately 66 million cumulative subscribers of the 3 founding influencers.
Aldi France makes room for new consumers and the lives of today. It is in this logic that the brand supports the development of esports in France and aims to popularize this discipline with a wide audience. It is already this desire that had guided the arrival of Aldi France in esports in 2021, with the French League of League of Legends, then the Team Vitality and Solary teams.
Anne-Marie Gaultier, marketing and communication director at ALDI France: DFor 3 years, we have been very committed to developing esports, a practice that carries strong values. We want to accompany new consumers in their constantly changing ways of life and Gentle Mates fits perfectly into this dynamic with its innovative approach. We are convinced of the magnitude of the reach that this new team will be able to have, under the impetus of 3 of the most followed French influencers. We are particularly delighted to be at the start of a wonderful adventure with Gentle Mates.
Aldi will benefit in particular from visibility with the presence of its logo on the sleeve of the jersey and on all the team’s communication media. The brand will also create new content featuring the players and founders of Gentle Mates to show the public behind the scenes of the team.
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