2023-04-24 11:04:20
The Tyrolean winter season 2022/2023, which ends on April 30th, is not quite at the pre-corona level. Compared to 2018/19, overnight stays fell by 6.8 percent to 23.2 million, and arrivals also fell by 7.4 percent to 5.1 million. Added value was also 6 percent below the result of 2018/19 at EUR 3.5 billion. In view of “multiple crises”, the tourism experts spoke of a “solid winter result”.
There is currently “in any case a great atmosphere,” stated Tourism Minister Mario Gerber (ÖVP) on Monday at a press conference in Innsbruck. “90 percent of the companies are very satisfied or satisfied with the winter season, only seven percent are not satisfied,” he reported the results of a survey. In any case, it’s a fact, and people in tourism felt it too, that in the winter season that will soon be over, “guests felt like Tyrol and winter once more”.
The main markets in 2022/2023, as in the pre-Corona times, were Germany and the Netherlands, reported Tirol Werbung Managing Director Karin Seiler. Germany recorded 11.7 million and the Netherlands 3.6 million overnight stays. “In the Netherlands there was even an increase of 6 percent,” she was pleased. On the other hand, guests from Great Britain had to accept significant setbacks: “Brexit probably had an impact here, which led to a minus of 12.6 percent.”
The “home market”, i.e. Austrian holiday guests, has not yet reached the pre-pandemic level, said Seiler. “We had to accept a drop of 7.7 percent there,” she explained. In addition to improving this situation, they also wanted to work on the length of stay: “The average length of stay for all guests is stable at 4.5 days, but this should be increased.”
Seiler also sensed a good mood among the tourism professionals and above all among the guests. “Fortunately, the passion for skiing has been preserved,” she said. In view of rising prices and the associated fact that guests “have less free budget”, one has to look at the current winter result “with a certain gratitude”.
The fundamentally positive mood among tourism stakeholders and guests, despite individual losses and opportunities for improvement, led Gerber, among other things, to the “Tyrolean Way” proclaimed under ex-governor Günther Platter (ÖVP) – following the negative headlines in the wake of the corona pandemic. return. “The ‘Tiroler Weg’ is the basic paper that always runs in the background in our deliberations,” he emphasized. In terms of tourism, “quality comes before quantity” and issues such as sustainability are also given high priority, emphasized the State Councilor for Economic Affairs and Tourism.
In any case, the “Tiroler Weg” would bear fruit, emphasized Gerber and Seiler unanimously. “For example, we work together with the Alpine Club and the cable cars on climate adaptation strategies,” said the Tirol Tourist Board. They are also working flat out to improve “the supply chain from local producers to the hotels”. According to Gerber, one of the building blocks of the Tyrolean Way is mobility: “More and more guests should use public transport to get here.”
Alois Rainer, head of the tourism and leisure industry section of the Tyrolean Chamber of Commerce, believed that Tyrolean tourism was on the right track. “The quality of tourism has definitely increased and the winter has gone well overall,” he said. There is also increasing focus on topics such as energy saving and sustainability: “In this case, for example, it would certainly make sense if our lift systems ran eight to ten months a year,” he saw in a longer service life of the systems as a contribution to better distribution of use and thus to sustainability.
There was also unanimous optimism for the upcoming summer season. “This will be regarding as good as before Corona,” predicted Gerber.
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