2023-04-20 13:37:08
The Korean chain beauty brand ETUDE (also known as ETUDE House) announced today (20th) that it will completely withdraw from the Hong Kong market, and its 6 specialty stores will be closed one following another. The last business day is April 23, 2023. Since 2013, ETUDE House has focused on mid-to-low-priced affordable cosmetics, and has actively expanded its branches during peak periods. However, in recent years, the economic environment has weakened and the brand has gradually shrunk.
ETUDE House opened a large number of branches between 2012 and 2013, which coincided with the peak consumption period of mainland tourists. According to the data, the brand rented popular shops in Mong Kok Soy Street and Argyle Street at the end of 2012, and further entered the Causeway Bay area. However, with the weakening of the retail market, the brand has gradually shrunk in recent years. Most street shop branches have not renewed their leases, and only 6 branches are located in shopping malls.
The details of ETUDE House closed stores and self-service counters are as follows:
Last business day: April 24, 2023
Branch address:
1) Shop 10, Floor B1, Langham Place, Mong Kok
2) Self-service counters at Shops G19 and 20, G/F, Treasure Square, Whampoa Garden, Hung Hom
3) Self-service counter at Shop UG11, UG Floor, Olympian City Phase II, Tai Kok Tsui
4) Self-service counter at Shop 51, Chung On Street, Tsuen Wan
5) Self-service counters at Shop F108-110, 1/F, Popcorn Phase 2, No. 9 Tong Yin Street, Tseung Kwan O
6) Shop T4, 1/F, The One UG, 100 Nathan Road, Tsim Sha Tsui
1682019878
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