2023-04-19 23:45:21
The new Ford Ranger, the next generation of Europe’s best-selling pick-up, is the smartest, most capable and most versatile ever.
Ranger can help owners do more and work smarter by following a ground-up development process that benefits from in-depth knowledge of Ford trucks and insights from a global network of customers.
Offering the widest selection of models, the new Ranger introduces key new features and technologies, including Ford’s powerful 3.0-liter V6 turbodiesel engine, new full-time e-4WD system, upgraded chassis and suspension, and an upgraded cargo area designed to help customers get the most out of their truck, whether it’s for work, family or play.
In addition, a bold new exterior design, an exclusive and highly-specific interior featuring advanced connectivity and sophisticated driver-assist technologies take Ranger’s in-car comfort and convenience to new heights.
“Ranger continues to go from strength to strength in Europe with record sales,” said Hans Schep, general manager, Ford Pro, Europe. “The smartest, most capable and most versatile Ranger yet offers even more of the strength and style we know customers value.”
Ranger recorded its highest market share to date of 44.9% across Europe in 2022, an increase of seven percentage points from 2021 that capped eight consecutive years of segment leadership in the region.
Ford Pro anticipates continued strong demand for high-series models; the previous-generation Ranger Wildtrak accounted for 60 percent of Ranger sales last year, and Ford Pro recently announced the new top-spec Platinum Series that adds luxurious touches inside and out for the ultimate premium truck experience.
Customers in Europe will be able to personalize their Ranger from launch with a range of over 150 fully factory supported work, urban and adventure accessories. These include those developed in collaboration with the global off-road icon, ARB 4×4 Accessories.
Ranger models for European markets are produced in Silverton, South Africa, where the facility recently benefited from a new stamping plant, highly automated body shop, and in-house frame production line as part of the $1,000 investment. million (USD) of Ford in the region.
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