The American group Carter’s, the undisputed leader in the children’s fashion sector, announces its expansion into Morocco, thus constituting its first foray into the African continent. In a press release, the group explains that the establishment will be carried out in partnership with the Moroccan e-commerce platform Wlidaty, specializing in items for mothers, babies and children. The group’s flagship brands, such as Carter’s, OshKosh B’gosh and Skip Hop, will initially be offered exclusively on Wlidaty.com, before Carter’s opens its own stores in the country.
Since its inception in 1865, Carter’s has established itself as a leading brand in the children’s clothing market in the United States. Appreciated for the practicality it brings, the brand offers a wide choice of clothing, gifts and accessories for babies and children, combining quality and design, recalls the press release. Alongside Carter’s, OshKosh B’gosh is another iconic children’s clothing brand, internationally recognized for its playful tinted designs. Created in 1895 and integrated into the Carter’s group in 2005, OshKosh B’gosh honors the imagination and creativity of the children who wear its clothes, we add.
Finally, the international brand Skip Hop, focused on the art of living, aims to facilitate and brighten the lives of parents. Incorporated into the Carter’s Group in 2017, Skip Hop rethinks, energizes and reinvents everyday products for parents, babies and toddlers, ranging from diaper bags to strollers and bath toys.
For Carter, his partnership with Wlidat “is a significant turning point for both companies.” “On the one hand, Carter’s will consolidate its international footprint by moving into the African market, thereby expanding its offerings. On the other hand, Wlidaty will take advantage of the introduction of Carter’s emblematic brands to strengthen its position in the children’s fashion sector in Morocco,” the statement concludes.
