(Picture / flip from Baidu)
Before starting a business, you really need to do market research. Three men from Zhengzhou, Henan, China, recently started a business together. The three studded all their savings, scraped together RMB 200,000 (equivalent to regarding NT$880,000) in opening funds, and jointly founded a burger restaurant that they all like. Unexpectedly, since its opening, the daily turnover has never exceeded RMB 100, and the highest day was only RMB 79.2.
According to “Baidu News” report, a man surnamed Cai and two friends from Zhengzhou, Henan, usually like to eat hamburgers, and also think that hamburgers are a kind of fast food with promising prospects, so the three of them took out all their savings and pooled RMB 200,000 yuan, opened a store in downtown Zhengzhou, and started his own business.
Unexpectedly, their store turned into a hamburger restaurant that no one cared regarding. In the one month since it opened, the single-day turnover has never exceeded 100 yuan, and even the highest record is 79.2 yuan. Even if they keep trying various methods, such as reducing prices, sending coupons, doing takeaways, handing out leaflets, etc., none of them have significantly helped the performance.
Cai Nan said that among the three of them, one had worked in the catering industry before and was in charge of kitchen and procurement, and the other two were office workers before, and now they are responsible for cashier and customer service. But they open at eight o’clock in the morning and close at ten o’clock in the evening. Not only do they have no rest time in between, but the turnover of the store is so poor that they can only use their own burgers to satisfy their hunger.
Cai Nan finally said that he now regrets that he did not do a good job in market research and risk assessment, and did it blindly for his dreams. He also appealed to netizens, “Young people should not do it purely for their dreams, but should consider the market and practical issues.” He also said that he has no way out now, and can only continue to persevere and wait for the day when he can survive.
