Digital transformation has profoundly changed the business landscape, forcing companies to adopt new technologies and working methods to remain competitive. This transition has also brought new challenges for managers, who must adapt to these changes and be able to lead their teams in an ever-changing environment. In this article, we’ll explore some of the key challenges managers face when it comes to digital transformation.
Establish a culture of innovation:
Digital transformation has boosted innovation in companies. Managers must encourage their team to innovate and explore new ideas to stay competitive. This may require a change in corporate culture and the establishment of an environment conducive to innovation.
Establish strategic partnerships:
AI, technology and data management are very specialized fields. Managers must be able to forge strategic partnerships with experts in these fields to make the most of these technologies.
Manage talent:
With the adoption of new technologies, new skills are required to manage these tools. Managers must be able to identify the skills needed for their business and recruit the right talent. They must also be able to develop the skills of their existing team to adapt to new technologies.
Manage productivity:
New technologies can offer considerable advantages in terms of productivity. However, managers must be able to monitor and manage their team’s productivity to ensure that these technologies are used effectively.
In conclusion, digital transformation offers many opportunities for companies, but it also presents challenges for managers. Managers must be able to understand ever-changing technologies, drive innovation, and effectively manage organizational change to ensure business success.
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About Sanae Ettaoui
Student in Master 2 Commerce-Electronics at the University of Strasbourg.
