With social distancing measures and the temporary closure of establishments during the pandemic, many companies have been forced to adopt digital solutions to maintain their operations and adapt to new conditions, including working from home. According to research conducted by McKinsey, organizations have accelerated the digitization of their customer interactions, as well as supply chains and internal operations by up to four years.
According to a survey carried out by KPMG, it points out that the health crisis made it possible to create a perfect digital experience for the customer, according to 66% of respondents; creating new digital business models and revenue streams for 70%; the digitization of operations and the creation of a certain next-generation operating model for 74% of survey respondents; and the creation of a new workforce model, with human workers augmented by automation and artificial intelligence, to 75%.
According to the chairman of the Drexell Group’s supervisory board, Cristina Boner, among the main technological innovations related to the digitalization of businesses arising from the pandemic period, the focus on the consumer, constant feedback, more agile deliveries and adaptation to changes stand out.
“It has never been easier to understand consumers’ desires and preferences. So, it is fundamental that this information guide all the company’s work”, he says. “Furthermore, all companies have made, make and will make mistakes. And since now there are more and better possibilities to obtain feedback, it is necessary to take advantage of failures to qualify the product”, said Boner.
For the professional, all the processes of producing, launching the product, obtaining feedback and correcting directions when necessary, must take place with maximum efficiency. Furthermore, deliveries need to be agile because contexts change all the time. “Therefore, the company needs to be resilient and, at the same time, be able to make its processes more flexible”, he points out.
According to Boner, the increasing digitization may indicate new technologies for the future in the short and medium term, with the rise of solar energy, with implantable cell phones, distance medicine courses, in addition to almost the entire interconnected planet, with more than a trillion sensors connected to the internet.
As quoted by the chairman of the Drexell Group’s supervisory board, those who seek to know the impacts of digital transformation on society are simplifying the concept. “If the digital transformation were just the increase in the number of technological solutions used in companies and in people’s homes, then it would make sense to talk regarding impacts on society”, she observes.
But, for Boner, the logic is inverted, since technologies have impacted society, which has created a scenario in which companies need to go through digital transformation to adapt. “The digital transformation is, therefore, a consequence of the changes that have taken place in society, and not a cause”, he assures.
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