Connection for all, adoption of global standards, support for governments. For nearly thirty years, the Global Association System for Mobile Communication (GSMA), with its 750 member operators from 220 countries, advocates the cause of telecoms worldwide. While his work has, for example, enabled countries members of the OECD to claim a 4G adoption rate of more than 100%, the association aims to close the connectivity gap in lagging regions, such as Southeast Asia or Africa.