In 2020 was published the book “Luxury & Resilience” which received the Turgot Prize for the best collective economic and financial book. So here are 8 secrets of luxury resilience for use by other industries.
1. The secret to happiness is to focus on what’s going well. The secret to lasting is to pay attention to what is wrong.
2. The important thing is to last. Longevity lies in its ability to hybridize.
3. Be fascinated by youthnever stop listening to her, trying to convince her.
4. Have a Napoleonic vision of business. Set up the permanent extension of its territory as a model.
5. Stay true to its original promise. For luxury: deliver the exceptional, from a material, experiential and cultural point of view.
6. Being at the same time in the permanent control and the stimulation you chaos.
7. Always deny doing marketing, develop magical thinking of spontaneity.
8. Resilience resembles power, it is not given, it is taken and learned.
