An followingnoon in 2018 in the city of MercedesCorrientes, with the estuary as the main stage, the idea was born that would later become Yabirú. It was at that moment that Virginia Romero Peart knew he wanted to do something will reflect his passion for the countryside and respect for the native flora and fauna from the northeast region of the country.
“It was through the eyes of my children, Joaquín, eight years old, and Pilar, five years old, that I once once more marveled at the simple things in the countryside” maintains Virginia. Inspired in his own story and childhood in the countrysidefull of nature and adventures, decided to give those animals a space that she had loved so much and today her own children love. That’s how little by little this children’s clothing project it was taking shape.
“Seeing them scream with excitement with the capybaras or trying to see the alligator among the camalotes, made me remember my own childhood and rediscover the magic of nature.”
Virginia Romero Peart, creator of Yabirú
A textile adventure
No prior knowledge regarding the market or the textile industry, but with a clear objective, the founder of Yabirú began the search for information to be able to represent native flora and fauna in the brand’s textile designs.
The choice of the first garment was simple: Yabirú’s flagship item would be the field panties. In line with the spirit of the brand, his first pitch had to be something typical of the country lifestylewhich was part of the traditions and customs of our country and it had to do with the history of Virginia, her family and Yabirú.
Yabiru’s Launch
After numerous interviews with illustrators, designers and suppliers, in may 2019 the brand was ready to hit the market with his first field panties. In Virginia’s words, “with all the doubts and fears of doing something new”. Yabiru had a great acceptance since its inception and quickly found represented to Corrientes at different fairs.
“Since I started in this industry, I have been lucky enough to meet fair people, caring and generous women, who have selflessly helped me” Virginia explains to us when we asked her what it was like to enter a new field and so different from his profession of Public Accountant.
Life in the countryside, shared in community
Less than a year following brand launch, the pandemic knocked on the door. For his part, given the global uncertainty and with his business closed, Virginia decided to settle in the country with his family. Unknowingly, this change would be the perfect opportunity to grow the community of Yabirú throught social media.
Not being able to connect with their customers in person, Virginia began to share the daily life of her rural life in stories on Instagram. The response was very positive and He soon found people who shared Yabirú’s lifestyle and values.
In this way, with less than a year on the market and a pandemic in between, Yabirú continued to establish itself in the industry and connect with its clients throughout the country through your online store. Nowadays, the brand also has customers in Uruguay and Paraguay y are the web continues to be the main sales channel.
Designs and garments that last over time
With the objective of accompany the boys in their best childhood memoriesthe garments of Yabirú They were designed to last over time and not as a seasonal design. For this reason, each print was designed by a different illustrator and with different combinations of flora and fauna. Everybody who are involved in the process add some element of your personal imprint and in this way, illustrations tell their own story.
From the writing of For you We consulted Virginia How would you like people to relate to Yabirú’s garments?. Before the consultation, explained that his wish is that they become “Those clothes that don’t look like old ladies and we keep them because they remind us of that moment in our lives”.