Smartphones today have a much greater relevance in people’s lives when compared to the scenario a decade ago. Devices are becoming more and more fundamental in our lives, as we do absolutely everything on our cell phones. Shopping at the market, noting shopping lists, banking transactions, broadcasting series and videos, online games, photos with the people we love most and in our favorite places… there are so many features that I dare say that it is more likely to forget your house key than the cell phone.
Innovations in this market, of course, follow people’s behavior pattern to deliver increasingly premium experiences involving mobile devices. Powerful cameras that work in different lighting conditions and deliver images in very high resolution; powerful processors that support several tasks running simultaneously, without losing performance, applications and accessories that help with productivity and day-to-day tasks. And each time an innovation is launched, greater public engagement with these devices – and, inevitably, more personal and sensitive data being stored on devices and circulating through networks.
Brazilian legislation, especially the General Data Protection Law, already guarantees several mechanisms for the protection of personal and company information. But since the mobile technology sector is so innovative in launching new trends and devices, how much can it also contribute to ensuring the safety of individuals who rely so much on their smartphones and who choose to use them on a daily basis in the execution of the most diverse tasks?
If there is innovation in technology, it is essential that there is also innovation in Security. And it is up to the leaders of this market not only to inspire debate, but also to present solutions that are consistent with the impact that launches generate in society – especially those considered premium.
A very current example is the launch of the Samsung Galaxy S23 5G line, announced by Samsung on the 1st of February. Samsung’s new premium smartphones deliver secure experiences and data privacy – that’s because the devices come with Samsung Knox protection.
But today’s smartphone security solutions go further. Samsung Knox, for example, offers the secure folder, a feature that allows you to create an exclusive space on the device to store content that users want to keep confidential, whether applications, documents, photos or videos.
Another key item in this strategy is security updates. In the case of Samsung, the company guarantees four years of operating system updates and up to five years of security updates, in addition to the privacy and security functions available in One UI 5.1. 1
It is also worth noting that, now in January 2023, Samsung introduced Samsung Wallet in Brazil, a platform that integrates Samsung Pay, Samsung Pass, Samsung Rewards, loyalty cards and coupons. In addition to being practical for users, the platform has the advantage of providing a unique, safe and private environment, in line with the company’s focus on data security and offering ways to make people’s lives easier.
There is no doubt that technology will be increasingly present in our lives and that, in this context, smartphones play a fundamental role. It is up to companies to boost the market, implementing innovations focused on security, so that people’s experience with their devices is increasingly complete, practical and, of course, safe.
