Within the framework of the event Go West Summitwe talked with Jim Wollenburg, manager of Global Partnerships for the Wyoming Office of Tourism.
Wyoming: airlines and hotels
In this regard, Wollenburg highlighted the importance that the Latin American market has in Wyoming. He mentioned that the valley of Jackson Hole It forms the most visited area, thanks to its wide range of ski hotels.
However, more and more travelers choose to connect with the history and culture of the state, and decide to stay in more rustic resorts or in cabins, thus experiencing a ranch life.
In addition, the executive commented that, although Wyoming does not have its own airport, there are two close to the state. Its regarding Denver International Airport (Denver, Colorado) and the Salt Lake City International Airport (Salt Lake City, Utah). From both airports travelers can rent a car and drive an hour and a half to Wyoming.
Wyoming targets Latin American tourists
In addition, Wollenburg commented on some actions that the Tourism Office is working on to attract Latin American tourism.
“First of all, despite not having a representative in Latin America, we work with operators such as CWW Mexico y Brand USAwhich are of great help to us”.
“On the other hand, we actively participate in conferences by Go West and other tour operators to learn more regarding the Latin American market. We seek to understand what their tastes and expectations are, to be able to work on them to increase the number of visits”, added the manager.
Why visit Wyoming?
In this context, Wollenburg mentioned the main attractions of Wyoming:
- Grand Teton National Park.
- Yellowstone National Park: It is the greatest natural attraction of the state. While 96% of the park belongs to Wyoming, the remaining 4% extends to Idaho and Montana.
- Culture: Wyoming offers the possibility of staying in ranch-style resorts, which makes the visit a purer experience and linked to the culture of the state. There are also a number of ranch-style activities to learn more regarding the culture of the state.
Finally, Jim Wollenburg invited Latin Americans to visit Wyoming: “Unlike big cities with millions of inhabitants, Wyoming is a space to disconnect from the intensity, and enjoy nature with family or friends.”
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