Good news for new graduates ‘Red label graduates’ are in demand in the job market.

Before, many people may think that First jobber or fresh graduate Difficult to find a job because companies always need experienced people to drive the organization. without having to waste much time learning the job

however In an era where the world is spinning fast, along with many new challenges. The skill trends that the labor market needs change all the time.

Currently, red label graduates are not always the ones who have to walk and kick the dust, especially in the year 2023 when many companies are recovering following COVID. It turns out that “new graduates” are in demand in the labor market.

Data from JobsDB, a well-known recruiting platform, reveals a survey on employment trends 2022-2023, finding that the employment situation is starting to pick up following people return to normal life. (more than 160 employees) began to return to employment and require more full-time employees compared to the COVID-19 period.

According to employment data in the past year, 7 out of 10 large companies employ new graduates. and more than half employ interns upon graduation.

Dr. Warit Limlawan, Lecturer from College of Innovation Business Administration and Accounting (CIBA), Dhurakij Pundit University (DPU) Discussing the changing employment trend in 2023 that the organization is now looking for a new generation of Gen-Z to work because they were born in the digital age. Have the skills to keep up with technology be creative And the average salary for this group is not too high.

From the business news pages of ASEAN countries such as Singapore and Malaysia, it was found that there is a trend that leading business organizations prefer to hire new graduates for more than 70% of the job openings.

New graduates are just starting to build their lives, so the cost of living is still not high. For example, starting to work at the first place, the salary is between 15,000 – 25,000 baht, then I am satisfied.

There is also an advantage. The new generation has digital skills. learning Very good information research which the world today is constantly changing Competition in every business is high. time to follow technology use the application or catch the trend The new generation is doing well.

also dare to express dare to ask questions thus contributing to the modernization of the organization engage Enhance work balance and injected the bright energy of youth into the organization

Dr. Warit added that When looking at the new generation positively as being able to create change for the organization can help develop and help capture future world trends from this era The next step is to understand the new generation. Entrepreneurs must know that the new generation likes a clear Career Path system, dislikes regarding connections or who.

The new generation likes to measure their skills, performance and fair indicators. If the organization is transparent good measurement system Will tie the hearts of the new generation to continue to stay with the organization

However, new graduates often look at the value of their work. and like finding new opportunities always better So if something goes wrong The new generation will immediately flow out of the organization. Organizations that want young people to be the driving force for development must adjust their management style to attract them.

Dr. Warit, as a lecturer in logistics and supply chain management courses Take a close case study to conclude that in the past 2-3 years, the logistics industry has had to accept many new generations. It was found that creating engagement with the organization is a challenging problem. Because logistics work is a job that requires continual service, precision, takes time, requires determination.

both planning work Warehouse and transportation work Recruiting new generations into the organization is not easy. Therefore, business organizations need to work closely with universities. To nurture red-label graduates to be qualified and ready to use and understand the nature of their field of work. while the organization understands the nature of the new generation Supervisors and the new generation have to adapt to each other.

“Lately, business organizations, especially in logistics Let’s join hands to design a course that meets the needs more. There is a place to meet young people through the Co-operative Education and Work-Integrated Education (CWIE) program, and the young generation of students themselves get to work and do real-world business projects before graduating. Makes me learn skills that are necessary for working in the line of work. which is very beneficial for overall employment Both in terms of organizations that have skilled labor to drive business growth. and new graduates who are becoming future workforces,” said Dr. Warit.