Bank credit card wars, shifting to wealth management customers, Taishin Gold (2887-TW)’s subsidiary Taishin Bank announced today (27) the launch of the highest-level “Jofu Card” with an annual fee of 25,000 yuan to attack high-end VVIP customers with assets of more than 30 million yuan. From the Bai ethnic group to the high-net-worth households, “no one will be let go”, and the best benefits should be provided to customers of different ethnic groups. For example, this Zhuo Fu card is the best card among similar products in the market. It is necessary to make customers brainless brush.
Taishin Bank launched the Wealth Unlimited Card 6 years ago. Customers with assets of more than one million yuan can apply for it. So far, there are nearly 30,000 cards. General Manager Shang Ruiqiang said that following the epidemic, cardholders of the Wealth Unlimited Card can enjoy a high-quality life. Experience is more willing to invest. Through data and feedback from front-line experts, it is found that cardholders of Fortune Unlimited Card spend 20 times more on insurance fees than ordinary credit cards, followed by overseas and airline travel spending which is 5 times higher, and food and beverage consumption Also as high as 3 times.
Shang Ruiqiang further pointed out that Taishin Bank has regarding 300,000 wealth management customers with more than one million yuan in wealth management, with an asset size (AUM) of 1.5 trillion yuan. Because the wealth management business of Taishin Bank has three major advantages to meet customers’ various wealth management needs, including Diversified commodities, virtual and real channels and unique benefits, and use big data analysis to provide customized product selection, etc., so it maintains a growth rate of regarding 10% every year, and there are currently tens of thousands of customers with assets of 30 million yuan. Therefore, in addition to the existing In addition to upgrading the Fortune Unlimited Card, an invitation-only “Excellence Unlimited Card” is created exclusively for members of Taishin Wealth Management Private Bank, Emerald and Diamond members.
The well-known top card in the market is the American Express debit card with an annual fee of 36,800 yuanplatinumCiti Prestige card or the Citi Prestige card with an annual fee of 24,000 yuan, etc., the annual fee of Taixin “Jofu Unlimited Card” is 25,000 yuan, offering the market’s best airport pick-up or delivery up to 12 times, and increasing the insurance return to 1.5%. Overseas The rebate has been increased to 3% and the cash rebate has no upper limit. More selected Michelin, five-star hotels, and nearly 100 specialty restaurants have 50% off discounts and 15 top-level resort hotels for one night and one night free. Guard the life taste of customers together.
