The latest Posternak-Ifop barometer shows how much recent news has influenced the image of the biggest companies in the eyes of the French.
Michelin, Leclerc, Peugeot… This is the winning trifecta of large companies enjoying the best image in the eyes of the French. If the latest edition of the Posternak Barometer
carried out every three months by Ifop does not reveal any major changes at the top of the basket, it is clear that recent events have greatly modified the ranking and the balance of power between the most popular companies and those which are now struggling to seduce.
The Leclerc brand is acclaimed by the French. © BFM TV
56% of French people have a bad image of the SNCF
The image of SNCF deteriorated last year. © BFM TV
We can even speak of a descent into hell. The French who have a bad image of the SNCF are now much more numerous (56%) than those who have a good image (42%). And France’s leading carrier cannot even be comforted by looking at the rating of the other major national player in the sector: Air France, whose image is both positive and stable. The “strikes” effect undoubtedly played a major role in the deep disenchantment between the SNCF and the French.
The image of EDF, Engie and Totalenergies in sharp decline
In the latest edition of this barometer, we can also see that the companies whose love rating has fallen the most are those whose pricing policy is the least well accepted. Whether Peugeot or Michelin have raised their prices obviously has had no effect on their image.
According to the latest edition of the Posternak barometer, these brands are those whose image has deteriorated the most. © BFM TV
Pierre KupfermanPierre Kupferman
