The goals are ambitious: Strasser Steine achieved a turnover of 49.1 million euros in the past financial year, an increase of 11.5 percent. A little more than half of the increase is price-driven, the rest volume-driven, said managing director Johannes Artmayr at a press conference in Linz this week.
In 2023, the specialist for natural stone worktops wants to break the 50 million euro mark: “We want to double sales in the next ten years.”
This should also succeed with the expansion of the plant in Sankt Martin im Mühlkreis: 25 million euros were invested in order to double the production capacities and to automate the work steps as much as possible. This is also due to the labor shortage in the Rohrbach district. The new 6500 square meter production area went into operation a few days ago.
285 employees are employed. 28,500 worktops made of natural stone left the factory last year. The export rate is 35 percent. The most important foreign market is Germany, with a volume of 17 million euros, which Artmayr describes as a “market of the future”: 1.5 million kitchens are sold there every year.
Strasser Steine also benefits from the high status of the kitchen, which the Linz market researcher Werner Beutelmeyer underpins with numbers: the kitchen is the most important room, and for 44 percent of 16 to 29 year olds it will gain in importance in the future.
Strasser Steine also wants to attract new customers with the “Alpinova” slab: For this circular product, crushed natural stone from used slabs, recycling material and binding agents are processed. 500 “Re-Stoning” records have been delivered so far.
author
Elizabeth Prechtl
Editor Economics
Elizabeth Prechtl
