A bill plans to regulate “super promotions” on hygiene and cleaning products. The ban on exceeding a certain promotion percentage might then be applied. Explanations.
Towards more bad news for consumers? In the middle of a “red march”, marked by an additional peak in inflation, now deputies and senators have agreed to cap super-promotions in supermarkets a little more…
As explained by our colleagues from The Dispatcheverything was played out this Wednesday, March 15, 2023, during a joint joint committee on the bill carried by the Renaissance deputy for Val-de-Marne Frédéric Descrozaille, voted unanimously by the National Assembly on 18 last January.
The text, which must still be definitively voted on March 21 and 22 in the Senate and then in the Assembly, in fact provides for capping discounts in supermarkets at 34% for hygiene or cleaning products.
Protecting French SMEs
A measure that had already been applied for several years on food products, thanks to the Egalim law of 2018, which provides “to regulate in value and volume the promotional operations financed by the distributor or the supplier relating to the sale to the consumer of foodstuffs”.
This new bill would therefore make it possible to broaden the spectrum of Egalim on hygiene or maintenance products. With the stated objective of protecting suppliers. In the report of their reflections, deputies and senators justified their choice by considering that “the shock promotions (on non-food products) were destructive of value for hundreds of French SMEs”. The provision would thus ensure better remuneration for the players in this sector.
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A laudable ambition, which might therefore weigh a little more on the portfolio of the French. Especially as regards food products, the new text also plans to extend the cap for a period of three years. Among the provisions of the Egalim law, there is also an obligation for distributors to sell a product with a minimum margin of 10%, as well as a ban on using the term “free” as a marketing or promotional tool.
