Mercedes Company–Benz (Thailand) Announcement of operating results for the year 2565 along with showing visions and business plans for the year 2566 by the world class Mercedes–Benz has a sales growth rate of more than 15% from last year swept car sales in the group Passenger Cars than 2,043,900 cars around the world, ready to show the growing number of electric cars 100% under the brand Mercedes-EQ up to 124% with more sales 117,800 cars, with the best-selling models such as SKIP and EQB on the side of Mercedes–Benz Thailand grows to 34% with the cumulative registration amount 13,182 Itchy in the past year Segment car sales Dream Cars grow up 28% from sales CLS and C-Cup car sales SUV keep growing segment car Contemporary Luxury at The new C-Class E-Class and S-Class grow up 12% followed by car Top-end Luxury at Mercedes-Maybach Sales figures have grown by more than 3 times from last year
under the leadership ofThe new CEO of Mercedes–Benz Thailand “Mr. Martin Schwenk” whose vision has been announced “Ambition to Lead” with the determination to upgrade the automotive industry in Thailand reflected in the business plan both giving importance to the work plansustainability (Sustainability) used car presentationelectric power (Electrification) presentationState-of-the-art technology and innovation (Technology and Innovation) and givingluxury experience (Luxury Experience) According to Mercedes standards–Benz, with important highlights of this year is the launch of 100% electric cars under the brand Mercedes-EQ to all Thai markets 3 model start with EQB 250 AMG Line electric suv 5 seats that combine luxury and comfort in every dimension Responding to a variety of applications Ready to travel on every route with a pollution-free ride. (Zero-emission) Powered by an electric motor with a high-voltage battery. can run as far as 460 kilometer as standard WLTP production and import CBU Ready to open the sale price at 3,020,000 baht
Mr. Martin Schwenk, President of Mercedes-Benz (Thailand) Company Limited, said “in year 2565 In the past, it was the year that Mercedes–Benz has been successful both globally and in Thailand. in the midst of various challenges in the automotive industry this year, Mercedes–Benz Thailand will move forward with a vision. “Ambition to Lead” reflected in business plans in every dimension Both in the matter ofsustainability (Sustainability) To become a carbon neutral organization within the year 2582 This is in line with Thailand’s sustainability policy that aims to become a carbon neutral country by 2020. 2593 including policies [email protected] of the EV board to expand the proportion of electric cars in the country to be 30% within the year 2572 Mercedes way–Benz also aims to make every car in our portfolio. is an electric car 100%within the year 2572 too
and important in achieving our sustainability goals. is to present used carselectric power (Electrification) To consumers on a global scale, we have presented VISION EQXX prototype electric vehicle 100% that has been tested for driving in real environments with more distance 1,000 kilometers on a single full charge. Reflecting that we have brought the automotive of the future to present to everyone today. in Thailand We have a launch EQS 500 4MATIC AMG Premium Which is considered a 100% electric car with the longest electric driving range in Thailand. with more distance 702 kilometers following one full charge as standard WLTP All Thai consumers can own this world-class vehicle at Mercedes dealers.–official benz throughout Thailand. In addition, we have also launched an automotive plug-in hybrid such as C 350 e AMG Dynamic where is the carPHEV at the luxury level that runs the longest in Thailand with distanceexceed 100 kilometers per full charge.
And this year we have plans to expand. EV Portfolio in Thailand through the launch of electric vehicles 100% all 3 Model starts with EQB 250 AMG Line One of the cars under the brand Mercedes-EQ which is the world’s top seller, as well as supporting the infrastructure of electric vehicles through collaboration with leading electric charging station manufacturers and providers in Thailand.
Mercedes–Benz is committed to presentingState-of-the-art technology and innovation (Technology and Innovation) to the automotive industry in Thailand We are ready to provide a superior experience in every dimension, whether it is introducing innovations such as Hyperscreen system MBUX New Generation Headlight System Digital Light type Ultra high range beam that shines farther 600 meters and a package of driving assistance systems. (Driving Assistance package) Including the system to reduce the turn of the car (Rear Axle Steering)And in addition to the experience that everyone will experience through Mercedes-Benz cars, givingluxury experience (Luxury Experience) to customers is another important thing. We have established communications both internally and externally. in coordinating work to ensure that People in the organization and our partners will be able to deliver experiences that exceed expectations and complement every dimension of a luxury brand. According to Mercedes standards–Benz to all our special customers flawlessly.”
Mr. Björn Gustera Executive Vice President of Sales and MarketingMercedes-Benz (Thailand) Co., Ltd. said “for business under vision “Ambition to Lead” Mercedes way–Benz Thailand has been adapted to create new marketing and communication strategies. Starting from changing the concept of the car exhibition in Bangkok. International Motor Show No. 44 This year we made a big change in presenting the new era of Mercedes.–Benz through a car exhibition on a new area at booth number A19 Hall area 1 of IMPACT Challenger, which creates public awareness through communication campaigns both online and offline channels. by the specialty of the Mercedes booth–This year’s Benz will be designed in line with the vision. “Ambition to Lead” ready to provide a superior experience to those who visit the booth From the first step in our booth to the moment the customer decides to own a Mercedes vehicle.–Benz In addition, the booth will be divided into zones for displaying cars. Which is available to view all models from brand cars Mercedes-Benz in a group of cars ICE and PHEV electric car 100%under the brand Mercedes-EQ high-performance cars in the segment Mercedes-AMG class cars Top-End Luxury at Mercedes-Maybach along with the legendary SL and G-Class which every Thai person can own in the Motor Show No. 44 or at a Mercedes-Benz dealer official throughout Thailand”
Mr. Putthi Tulayathan Executive Vice President Customer Service, Mercedes-Benz (Thailand) Co., Ltd. said “ For the customer service department We are ready to introduce new digital products in Mercedes Me Store that customers can buy more as needed, such as Rear Axle Steering which is reducing the turning circle of the car for easier control of the car Active Distance Assistance Distronic a vehicle distance control system while driving, or Individualization That adds entertainment in a unique way, whether it’s regarding choosing the atmosphere inside the car, both sound and images displayed on the screen or mini-games which customers can choose according to their needs. In addition, this year an online service payment system will be introduced to cover all statuses of the car when the car is serviced in addition to the existing online service in the section. of service appointments and notify the status of the car while being serviced Moreover, we also have a personal assistant service by sending a notification message when the car reaches the servicing range or checking various systems. Either the battery or the brake system. including special offers and events held specifically for Mercedes-Benz customers and in other products whether it is genuine spare parts StarParts or REMANDED For cars that are out of warranty Certified rubber products Mercedes-Benz MO/MOE Including paint and body repair services according to Mercedes-Benz standards and programs MBSP Various types that cover all needs according to customer usage. To provide the best experience and maintain the highest efficiency throughout the use of Mercedes-Benz vehicles in Thailand.”
“Of course, it’s one of our commitments. Is to create sales growth in Thailand. This year, we expect a growth of Double-Digit Through all car presentations 8 model One of them is an electric SUV. EQB 250 AMG Line launched today Mercedes–Benz will strive to develop superior vehicles that deliver excellent customer experience. in line with the vision “Ambition to Lead” To emphasize leadership in upgrading the automotive industry in Thailand” Mr. Martin Schwenk concludes
