According to the Bloomberga Apple is making changes in its international business in order to give even more prominence to the India, making the country its own sales region. The intention would be to seek to expand its presence in the country, since it is a growing market.
In the latest financial results released by Apple, the company stated that India was one of the countries that reached a quarterly record in sales. This should intensify given the efforts of Maçã, which has been investing in the country in several areas for some time now.
For example, although most Indians use Android devices, the Cupertino giant recognizes the potential of the second largest smartphone market in the world and has increased the production of some iPhone models in the country — including the iPhone 14 —, even so as not to depend on completely from China. Foxconn, Apple’s supplier, is expected to invest US$700 million to increase production capacities in India.
Indians can already purchase Apple products online since 2020, and also at authorized resellers. Rumors point out that the company therefore wants to increase the number of resellers, in addition to many indications leading to the conclusion that soon, it should open the first physical stores in Mumbai and New Delhi.
The move from India to its own sales region was announced following the retirement of Hugues Asseman, Vice President responsible for India, Middle East, Mediterranean, Eastern Europe and Africa. Ashish Chowdhary will take over as head of India and report directly to Apple’s head of product sales.
Even though India has a greater focus on Apple, regional sales reports will continue to group India with Europe, the Middle East and Africa.
