MWC 2023 demonstrated that European trade shows are back in full swing. Indeed, this fair has interested huge crowds in gigantic exhibitions coming from huge investments. Here’s what event professionals at Mobile World Congress 2023 (MWC) can take away from it.
Crowd management event strategies
Pour ensure entry, exit and circulation massive amounts of attendees at this show, the organizers used adequate technologies. In fact, they used badges digital as well as facial recognition scanners. These tools made access quick and easy.
In addition, they also used traffic carts to facilitate the long walks from one hall to another.
Another tool: networking badges. These have been supplied on request to reduce wastage of these traditionally unnecessary tools.
Event strategies for large stands
All the major players in mobile telephony or technology were present at this year’s MWC. In addition, there were also many companies still unknown of the market. However, whether for big brands or small businesses, they have all been housed in very large stands. This size of stands also marks the strong comeback of the events sector following the pandemic. Indeed, brands invest in trade shows to reach industry audiences.
Invite only / FOMO
For any self-respecting living room, the meetings are always one important element. However, during the MWC, this has increased by several levels for this year. Many companies have decided to integrate private meeting spaces in their environment.
In addition, some brands have equipped themselves withexhibitions dedicated only to meetingsand especially at reserved meetings and private demonstrations.
In addition, some companies have opted fororganization of gardens open to all to enjoy the good weather in Barcelona.
Sending a brand message
Bringing out a brand’s message in the MWC exhibition hall is a real challenge. Nevertheless, this year the brands have been uncreative regarding writing messages. Each put the same content to easily copy and far from personalized. Similarly, the majority of messages contained little clear information regarding what the company actually does. Therefore, when crafting your brand message, always keep in mind put a clear description of what you do so that visitors are attracted to your stand.
